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iRubric: Visual Effectiveness Website Rubric

iRubric: Visual Effectiveness Website Rubric

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Visual Effectiveness Website Rubric 
Visual Effectiveness Website Rubric
Rubric to evaluate the visual effectiveness of website designs.
Rubric Code: LX2567B
By englishd2
Ready to use
Public Rubric
Subject: Education  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Visual Effectiveness
Website Rubric
  Did Not Complete

None of the criteria is met

0 pts

Poor

Minimal criteria is met

1 pts

Developing

Some criteria is met

2 pts

Average

Most criteria is met

3 pts

Outstanding

All criteria is met

4 pts

Comments

Please write additional comments on reverse.

(N/A)

Signal Clarity

Refers to the ratio of relevant objects to unnecessary objects.
Did Not Complete

Web pages are cluttered or confusing. Important elements can not be identified and there appears to be no purpose to the site. The user has no interest in exploring this site.
Poor

Web pages are cluttered or confusing. It is often difficult to locate important elements. The purpose of the site is confusing. There is no interest to explore the website or its content.
Developing

Web page purpose is obvious but the site may appear busy or boring and important elements cannot be easily found. There is little interest to explore the site.
Average

Web pages have an agreeable and usable layout. It is easy to locate important elements. The site has a purpose and theme. and is mostly visually motivating, encouraging further investigation.
Outstanding

Web site is attractive and very user-friendly. It is very easy to locate all important elements and the purpose and theme are immediately obvious and well written. The encourages further investigation.
Comments
Layout & Navigation

Refers to the consistency of the layout and a navigation scheme that can be easily discernible from visual clues.
Did Not Complete

There is no obvious navigation scheme for the website. There is no continuity throughout the website.
Poor

Reader cannot return to the "Home" page. A few consistent design elements can be found throughout the website.
Developing

Reader finds it difficult return to the "Home" page. Pages mainly comply with a theme but other elements are incongruous.
Average

Reader can return to the "Home" page with relative ease. Almost all pages stick to the site's main purpose and themes, most pages are easily related to others.
Outstanding

Reader can return to the "Home" page easily from any place on the site. All pages follow the site's main purpose and theme, all pages are easily related to others and are congruous.
Comments
Graphics and Picture

Refers to the use of graphics and pictures to maximize the picture superiority effect.
Did Not Complete

No graphics are used and a few illustrations are incorporated into the design.
Poor

Graphics seem randomly chosen, are of low quality, and/or distract the reader. very few photo graphics are used but some illustrations are used.
Developing

Few of the graphics are related to the theme/purpose of the site, and are of good quality. Very few photographs are used
Average

Graphics are related to the theme/purpose of the site, are of good quality and enhance reader interest or understanding. Mostly photographs are used in the site.
Outstanding

Graphics are related to the theme/purpose of the site, are thoughtfully cropped (and edited), are of high quality and enhance reader interest or understanding. Mostly photographs are used in the site.
Comments
Typepography

Refers to the consistent use of font through out the website.
Did Not Complete

There is no consistency with font usage. Fonts change on the same page and within blocks of text.
Poor

A wide variety of fonts, styles and point sizes was used with minimal consistency
Developing

The fonts are somewhat consistent and point size varies appropriately for headings and text.
Average

The fonts are consistent, easy to read and point size varies appropriately for headings and text.
Outstanding

The fonts are consistent, easy to read and point size varies appropriately for headings and text. Use of font styles (italic, bold, underline) is used consistently and improves readability.
Comments
Color Schemes

Refers to the monochromatic, achromatic, analogous or complementary color schemes utilized to maximize theming of the website.
Did Not Complete

Color of background and font is non-complimentary and evokes a negative reaction in the user.
Poor

Colors of background, and fonts make the content hard to read or otherwise distract the reader.
Developing

Colors of background & fonts do not detract from the content, but are not consistent throughout.
Average

Colors of background and fonts do not detract from the content, and are consistent across pages.
Outstanding

Colors of background and fonts form a eye-catching and pleasing website, do not detract from the content, and are consistent across pages.
Comments
Other Design Elements

Refers to the use of four design elements contrast, repetition, alignment and proximity
Did Not Complete

The website does not use "other design elements" to effectively communicate purpose, theme and main idea.
Poor

The website uses at least one of the "other design elements" to effectively communicate purpose, theme and main idea.
Developing

The website uses at least two of the "other design elements" to effectively communicate purpose, theme and main idea.
Average

The website uses at least three of the "other design elements" to effectively communicate purpose, theme and main idea.
Outstanding

The website effectively uses all "other design elements" to effectively communicate purpose, theme, and main ideas
Comments
Professionalism

Refers to the need for professional writing standards which if not used can create a negative visual response in the user.
Did Not Complete

There are more than ten errors per page or 15 per site.
Poor

There are a few errors (less than 10 per page and/or less than 15 per site) in spelling, punctuation or grammar that it is hard/impossible to read the pages. The reader is distracted by errors.
Developing

There are some errors (less than five per page and/or less than 10 per the entire site) in spelling, punctuation or grammar, making it challenging for the reader to get through the pages.
Average

There are minimal errors (less than one per page) in spelling, punctuation or grammar and the reader is not distracted by these errors.
Outstanding

There are no errors in spelling, punctuation or grammar. The site contains excellent sentence structure and word use.
Comments






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