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iRubric: Lord of the Flies Campaign Ad rubric

iRubric: Lord of the Flies Campaign Ad rubric

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Lord of the Flies Campaign Ad 
Persuasive Radio Commercial
Rubric Code: L95B92
By crgray
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Lord of the Flies Campaign Ad
  Excellent

17 pts

Good

15 pts

Fair

13 pts

Poor

11 pts

Introduction (beginning)

Excellent

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Excellent

You used 4 or more details that persuaded me to vote for your candidate that were tailored to the target audience.
Good

You used 3 details to convince me to buy your product. I'm thinking seriously about voting for your candidate, but some details were not tailored to the target audience.
Fair

You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to vote for your candidate, little connection to target audience.
Poor

You only gave 1 detail to convince me to vote for your candidate and it wasn't related to the target audience.
Conclusion (ending)

Excellent

Your conclusion made me want to vote for your candidate and concisely summarized your pitch.
Good

Your conclusion made me consider voting for your candidate, but left me wanting more.
Fair

Your conclusion made me think about voting for your candidate, but I probably won't advertise with you.
Poor

Your conclusion made me decide that I definitely did not want to vote for your candidate or advertise with you.
Style of Presentation

Excellent

Your presentation was loud, clear, and enthusiastic. Great job!
Good

Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis

Excellent

Your name and slogan were perfectly aligned with your target audience.
Good

Your name and slogan were both somewhat aligned with target audience, could be more specific.
Fair

Either the name or slogan were not aligned with target audience.
Poor

No indication who the target audience was based on name and/or slogan.
Needs and Appeals

Excellent

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good

Good use of needs and appeals, could develop more.
Fair

Some use of needs and appeals, application of techniques needs more work.
Poor

No evidence of understanding of audience needs and appeals.






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