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iRubric: Marketing Ananlyisis rubric

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Marketing Ananlyisis MK200 Research Project Students will conduct an analysis of a company's use of colour marketing. Students will identify the target market(s) and how the use of colour addresses that target market. Requirements include but are not limited to a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a Marketing Analysis paper with visual aides and proper paper presentation. Rubric Code: KXX8739 By eease1 Ready to use Public Rubric Subject: Education Type: Assessment Grade Levels: 9-12

Criterion
	Good 8 pts	Fair 6 pts	Poor 4 pts
Content & Development	Good - Content is comprehensive, accurate, and persuasive.<BR> - Major points are stated clearly and are well supported.<BR> - Content and purpose of the writing are clear.	Fair - Content is not comprehensive and /or persuasive.<BR> - Major points are addressed, but not well supported. <BR> - Content is inconsistent with regard to purpose and clarity of thought.	Poor - Content is incomplete.<BR> - Major points are not clear and /or persuasive.
Format and Presentation	Good - Paper follows designated guidelines.<BR> - Paper is the appropriate length as described for the assignment.	Fair - Paper follows most guidelines.<BR> - Paper is over/ under word length.	Poor - Paper lacks many elements of correct formattting.<BR> - Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling	Good - Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR> - Language is clear and precise; sentences display consistently strong, varied structure.	Fair - Paper contains few grammatical, punctuation and spelling errors.<BR> - Language lacks clarity or includes the use of some jargon or conversational tone.	Poor - Paper contains numerous grammatical, punctuation, and spelling errors.<BR> - Language uses jargon or conversational tone.
Works Cited Page	Good Paper follows MLA format for works cited page. All cites are correct	Fair Works Cited page contains few error	Poor Works cited page omitted or completely improper