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iRubric: European destinations:  travel  Brochure Rubric

iRubric: European destinations: travel Brochure Rubric

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European destinations: travel Brochure Rubric 
You are a travel agent based in Florence or in the nearby. You must create a travel brochure to attract travelers to a specific destination in the UK. You will use your book, research the internet and use your imagination. This brochure should be colorful, creative and written to entice travelers to spend their money to visit the destination you are describing. You must also include the name, address, e-mail, phone,website of your travel agency.
Rubric Code: KX8WB72
Ready to use
Public Rubric
Subject: Vocational  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Cinco de Mayo Travel Brochure
  Exceeds Expectations

4 pts

Meets Expectations

3 pts

Approaches Expectations

2 pts

Far Below Expectations

1 pts

Attractiveness & Organization

Exceeds Expectations

The brochure has exceptionally attractive formatting & well-organized information. It has a front, inside, and back. All of the required information is included in each section.
Meets Expectations

The brochure has attractive formatting & well-organized information. Most of the required information is included but may not be in the correct area or may be incomplete.
Approaches Expectations

The brochure has well-organized information. Some of the required information is included but may not be in the correct area or may be incomplete.
Far Below Expectations

The brochure’s formatting & organization are confusing to the reader. Musch information is missing or is not in the correct area.
Graphics /Pictures

Exceeds Expectations

Graphics compliment the text, and do not distract from the text. There are three (3) or more appropriate pictures and all of them are without royalties.
Meets Expectations

Graphics go well with the text, and there are not so many that they distract from the text. One of the picture is not appropriate.
Approaches Expectations

Graphics go well with the text, but there are too few/too many and the brochure seems to have too much/too little text.
Far Below Expectations

Graphics do not go with the accompanying text or appear to be randomly chosen, or are missing. One of the picture is not without royalties.
Spelling & Grammar

Exceeds Expectations

No spelling, punctuation or grammar errors appear on your brochure.
Meets Expectations

There are a few (max.2) spelling, punctuation or grammar errors
Approaches Expectations

There are 3 spelling, punctuation or grammar errors (3-4).
Far Below Expectations

More than 3 spelling, punctuation and/or grammar errors appear in your brochure.
Front of Brochure

Exceeds Expectations

You have an interesting attention grabber (a catching title), and an appropriate illustration.
Meets Expectations

You have an attention grabber(a catching title), and an appropriate illustration. Location is missing.
Approaches Expectations

You have attempted to write an attention grabber (a catching title). An appropriate illustration may be missing.
Far Below Expectations

You have attempted to write an attention grabber. Location, and an illustration may be missing or are incorrect/inappropriate.
Back Cover

Exceeds Expectations

You have included an excellent and appropriate clincher. You have included the travel agent name, address, e-mail, phone number, website.
Meets Expectations

You have not included 1 of the following: a clincher, the travel agent name, address, e-mail, phone number, website.
Approaches Expectations

You have not included 2 of the following: a clincher, the travel agent name, address, e-mail, phone number, website.
Far Below Expectations

You have not included most of the following: a clincher,the travel agent name, address, e-mail, phone number, website. Your information may not be appropriate to the topic.



Keywords:
  • Travel Brochure Assessment Project


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