iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad student's create. Rubric Code: KX28B2X By Herricse Ready to use Public Rubric Subject: Health Type: Project Grade Levels: 6-8

Persuasive Print Ad
	ADVANCED (N/A)	PROFICIENT 3 pts	BASIC 2 pts	MINIMAL 1 pts
Product Image	ADVANCED	PROFICIENT Students have included - to the best of their ability - a picture of the product and the product name is also included.	BASIC There is only the name of the product but no attempt made to create a picture of the product.	MINIMAL No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.
Copy	ADVANCED	PROFICIENT There is both information about the product given and persuasive language used to appeal to the emotions of the reader.	BASIC There is copy, however no persuasive language has been used.	MINIMAL There is no (copy) information about the product, or persuasive language used.
Slogan or Question	ADVANCED	PROFICIENT There is a slogan or question. It is persuasive.	BASIC There is a slogan or question, but no effort has been made to make it persuasive.	MINIMAL There is no slogan or question for the product.
Persuasive Language	ADVANCED	PROFICIENT There is clearly persuasive language used - and used correctly.	BASIC There has been an attempt at using persuasive language, but it is not used correctly.	MINIMAL There is no persuasive language used.