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iRubric: MoodBoard Extra Credits Part 1 rubric

iRubric: MoodBoard Extra Credits Part 1 rubric

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MoodBoard Extra Credits Part 1 
PRODUCT LAUNCH Project
Collage or template style moodboards that are used to inspire either a print or social media advertisement.
Rubric Code: JXX8XC3
By LMorgenstern
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: (none)

Powered by iRubric EC: Print Ad Moodboard
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Print Ad Bullet List
1.5 pts

A minimum of 10 words that creatively and authentically describe your future Print Ad
Not Approaching Standards

Less than 10 words were presented that describe your Print Ad for your product and brand attributes.
Meets Standards

Exactly 10 words were presented that creatively describe your Print Ad for your product and brand attributes.
Exceeds Standards

More than 10 words were presented that creatively describe your Print Ad for your product and brand attributes.
Print Ad Moodboard
2 pts

Collage or template style Moodboard that is used to reference visual research in order to create conceptual ideas to a print ad for your product
Not Approaching Standards

Mood board that is not visually descriptive and does not display research in the development of creating a Print Ad for your product.
Meets Standards

One mood board that is visually descriptive and displays the development of creating a Print Ad for your product.
Exceeds Standards

One or more mood boards that are highly visually descriptive, cohesive, and display dedicated research in the development of creating a viable Print Ad for your product.
Print Ad Descriptive Text
1.5 pts

In a short but descriptive paragraph explain why you choose your colors, patterns, textures and images for your moodboard and how they relate to your Print Ad
Not Approaching Standards

Paragraph does not explain choices in colors, patterns, textures and images in your moodboard and does not relate description to the brand.
Meets Standards

Paragraph explains most of the choices in colors, patterns, textures and images in your moodboard and tries to relate description to the brand.
Exceeds Standards

Descriptive paragraph accurately explains choices in colors, patterns, textures and images in your moodboard and how they relate to your brand
EC: Social Media Ad Moodboard
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Social Media Ad Bullet List
1.5 pts

A minimum of 10 words that creatively and authentically describe your future Social Media Ad
Not Approaching Standards

Less than 10 words were presented that describe your Social Media Ad for your product and brand attributes. Social media site not listed.
Meets Standards

Exactly 10 words were presented that creatively describe your Social Media for your product and brand attributes. Social media site is listed.
Exceeds Standards

More than 10 words were presented that creatively describe your Social media Ad for your product and brand attributes. Social media site is listed and is a good match for your product.
Social Media Ad Bullet List
2 pts

Collage or template style Moodboard that is used to reference visual research in order to create conceptual ideas to a Social Media ad for your product
Not Approaching Standards

Mood board that is not visually descriptive and does not display research in the development of creating a Media Ad for your product.
Meets Standards

Paragraph explains most of the choices in colors, patterns, textures and images in your moodboard and tries to relate description to the brand.
Exceeds Standards

One or more mood boards that are highly visually descriptive, cohesive, and display dedicated research in the development of creating a viable Social Media Ad for your product.
Social Media Ad Descriptive Text
1.5 pts

In a short but descriptive paragraph explain why you choose your colors, patterns, textures and images for your moodboard and how they relate to your social Media Ad
Not Approaching Standards

Paragraph does not explain choices in colors, patterns, textures and images in your moodboard and does not relate description to the brand.
Meets Standards

Paragraph explains most of the choices in colors, patterns, textures and images in your moodboard and tries to relate description to the brand.
Exceeds Standards

Descriptive paragraph accurately explains choices in colors, patterns, textures and images in your moodboard and how they relate to your brand






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