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iRubric: Truth About Tobacco Ad rubric

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Truth About Tobacco Ad Rubric Code: JXX246C By DianeLamb Draft Public Rubric Subject: Health Type: Project Grade Levels: 9-12

Truth About Tobacco Ad
	Exemplary 10 pts	Proficent 8 pts	Developing 5 pts
Brand Name/Catchy Slogan	Exemplary Both the brand name and the slogan directly relate and are clever and meaningful about tobacco products.	Proficent The brand name directly relates to the slogan and has a message about tobacco.	Developing Has a very small connection or no connection to the topic.
Warning Label	Exemplary Does not repeat anything found on the poster. Is correct format. Contains a message or fact that many people do not know about tobacco.	Proficent Does not repeat anything found on the poster. Is correct format. Contains a message people know about tobacco.	Developing Repeats something found on the poster, is not in correct format or contains a message many people already know about tobacco.
Content Knowledge	Exemplary Correct Knowledge about the topic. Contains more than 2 internal and 2 external consequences of tobacco use as well as more than one picture. No punctuation or spelling errors.	Proficent Correct Knowledge about the topic. Contains 2 internal and 2 external consequences of tobacco use as well as a picture. No more than 1 punctuation or spelling errors.	Developing Misinformation is present. Or lacking 2 internal and 2 external consequences of tobacco. Possibly no picture.
Visual Appeal	Exemplary Has more than 3 obvious colors (besides black and white) that strongly add to the visual aspect. It is evident that the owner spent time making this their best effort.	Proficent Has 3 colors (besides black and white) that add to the visual aspect. Visual is good effort/quality.	Developing Appears rushed or not the best work of the owner. Lacks color. Visual aspect needs more work. Pencil may be present.