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iRubric: Entrepreneurship-(small) Marketing Research Brief rubric

iRubric: Entrepreneurship-(small) Marketing Research Brief rubric

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Entrepreneurship-(small) Marketing Research Brief 
Entrepreneurship-(small) Marketing Research Brief
Students (in groups) will conduct market research for a new product they would like to see sold in the school. they will create a new company logo, and business cards for their Entrepreneurship. Logo must be creative, use symbolic images, saved inside a powerpoint file, be relevant and attractive, legibile, Identify your company, use appropriate typeface and use specific lines and shapes to enhance overall presentation. Business cards must be well designed, and use the created logo.
Rubric Code: JXW6WX6
By edwinmazo
Ready to use
Public Rubric
Subject: Computers  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Individual Presentation Rubric
  Outstanding

5 pts

High

4.1 pts

Basic

3.6 pts

Content

Students must have all of the information as required above.
Outstanding

Students have all of the information as required above and has presented it in an exceptional manner. Flyer is very colorfull and entertaining. Product feasibility is researched thoroughly.
High

Students do not have all of the information as required above and has presented it in a good manner. Flyer is somewhat colorfull and entertaining. Product feasibility has not been researched thoroughly.
Basic

Students are missing more than one element from above. Presentation is poor. and flyer is not done accordingly. Product has not been researched for all of the elements above and for feasibility.
Preparedness

Student does not read from paper and is fully prepared for presentation and explains their research.
Outstanding

Students show that they are completely prepared and have rehearsed before the presentation.
High

Students seem to be pretty prepared but maybe should have rehearsed more.
Basic

Students do not seem prepared to present.
Posture and Eye Contact

Student displays confidence and competence in their presentation.
Outstanding

Students stand up straight, look confident, speak clearly, and make eye contact during the presentation.
High

Students stand up straight, and use some eye contact.
Basic

Students slouch, little or no eye contact.
Knowledge

Student can answer questions about his/her presentation and subject covered.
Outstanding

Presentation was very professional and student answered all questions.
High

Presentation was professional but student did not answer most of the questions.
Basic

Presentation was not professional and subject was not covered entirely.
Logo

Must have all of the elements listed above
Outstanding

Logo is attractive, original, and highly relevant and has all of the elements listed above.
High

Logo is attractive and original, but is somewhat relevant, may be missing an element that is listed above.
Basic

Logo is common, not attractive, is not original and is not relevant. Logo is missing three or more of the elements from above.
Professionalism

Logo and Business Card is very professional looking
Outstanding

Logo and Business Card is well designed, attractive, very professional, does not have any spelling errors, Excellent consideration of font and design element was used.
High

Logo and Business Card is somewhat well designed, somewhat attractive, somewhat professional, has very little spelling errors, Very-Good consideration of font and design element was used.
Basic

Logo and Business Card is poorly designed, is not attractive and is not professional. There are more than four spelling errors and Font and design element may or may not be very good.
Business Cards

See above Criteria
Outstanding

Business cards are well designed, attractive, original, and highly relevant. Excellent use of logo.
High

Business cards are solidly designed and attractive. Good use of logo.
Basic

Business cards have poor design. Fair or no use of logo.



Keywords:
  • ENTREPEURSHIP



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