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iRubric: Advertising Project rubric

iRubric: Advertising Project rubric

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Advertising Project 
Advertising Project
Your task is to create an advertising campaign for our school. Your group of two or three needs to decide where to place the advertisment, your target market, as well as designing a slogan for the school. You will need to persuade people to enroll their children here, and you can achieve this by being really creative. Your group will need to present your work to the class.
Rubric Code: JX92428
By JoeCepeda
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Advertising Project
  Poor

1 pts

Fair

2 pts

Good

3 pts

Very Good

4 pts

Content

Poor

There were very little, if any, facts and/or opinions given for your product.
Fair

There were very few convincing facts and opinions given to support why people should buy your product.
Good

There were opinions to support why people should buy your product.
Very Good

There were a sufficient number of facts and opinions to support why people should buy your product.
Audience Persuasion

Did the group use effective convincing and persuasive language to get audience to buy product?
Poor

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
Fair

-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
Good

-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
Very Good

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan

Did the group create a slogan that was effective in describing and selling their product?
Poor

The slogan was not effective in describing and selling the product.
Fair

The slogan was mildly effective in describing and selling the product.
Good

The slogan was good, but can be better.
Very Good

The slogan was very effective in describing and selling the product.
Creativity

Is the creativity relevance to the product?
Poor

There was no relevance between the product and the creativity.
Fair

There was little relevance between the product and the creativity.
Good

Creativity was okay, related to the product.
Very Good

There was very good relevance of creativity to the product.
Final Presentation

Poor

-The team did not work together during the creating process.
-The final product was unorganized, messy, and was not suitable for this task.
-There is no evidence of the process you took for creating your product.
Fair

-There is very little evidence to the creation process.
-The team worked well together at times, but was not consistent.
-The final presentation was average.
Good

There is evidence of the creation process of your advertisement. Your team worked together and was consistent.
Very Good

-There is sufficient evidence of the creation process of your advertisement.
-Your team worked well together and stayed on task consistently.
-The final production was a great example of a successful advertisement.






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