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iRubric: Media Literacy - Advertisments rubric

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Media Literacy - Advertisments Media Literacy - Advertisments Create an advertisement for a breakfast food. Use pictures, words and numbers. Be sure to include 3 overt messages and 3 implied messages. Rubric Code: JX86928 By kenannis Ready to use Public Rubric Subject: English Type: Writing Grade Levels: K-5

Media Literacy
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Knowledge	Level 1 Demonstrates limited knowledge and understanding of the text form, genre and format. Product is not identified and overt and implied messages are missing or confusing.	Level 2 Demonstrates some knowledge and understanding of the text form, genre and format. Product is somewhat identified and overt and implied messages are are missing or hard to understand.	Level 3 Demonstrates considerable knowledge and understanding of the text form, genre and format. Product is identified and 3 overt and implied messages are included.	Level 4 Demonstrates through knowledge and understanding of the text form, genre and format. Product is clearly identified and 3 overt and implied messages are informative and creative.
Neatness	Level 1 Writing is non-legible.	Level 2 Writing is difficult to read and understand. Writing is not very legible.	Level 3 Writing is neat and easy to read. Meets standards.	Level 4 Writing is neat and legible. Student has taken extra care in his/her writing.
Creativity	Level 1 Student has used no coulour and pictures in his/her advertisment to attract customers attention to the product.	Level 2 Student has used some coulour and pictures in his/her advertisment to attract customers attention to the product.	Level 3 Student has used many coulours and pictures in his/her advertisment to attract customers attention to the product.	Level 4 Student has used several coulours and pictures in his/her advertisment to attract customers attention to the product. Extra attention to detail.