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iRubric: Writing for PR and Advertising Blog (175 points) rubric

iRubric: Writing for PR and Advertising Blog (175 points) rubric

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Writing for PR and Advertising Blog (175 points) 
PR Applications Blog (250 points)
Assessment of the blog for Writing for PR and Advertising
Rubric Code: J5672A
By bnixon
Ready to use
Public Rubric
Subject: Journalism  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Blog Assessment
Enter rubric description
  Exceptional

175 pts

Far Exceeds Expectations

166 pts

Exceeds Expectations

149 pts

Meets Expectations

131 pts

Almost Meets Expectations

114 pts

Missing OR Extremely Poor

0 pts

PR Connections
10 %

Exceptional
Far Exceeds Expectations

The appropriate amount of posts appear for this category. All blog posts are categorized correctly. All posts were published by their due dates (end of the appropriate weeks). Posts cover a variety of topics related to public relations.
Exceeds Expectations

The appropriate amount of posts appear for this category. Most blog posts are categorized correctly. Posts were spaced fairly evenly across the semester (not all at the end). Posts cover a variety of topics related to public relations.
Meets Expectations

The appropriate amount of posts appear for this category. Some blog posts are categorized correctly. Posts are dated late or in clumps (several posted at a time; not evenly spaced).
Almost Meets Expectations

Missing several PR Connections (10 were required).
Missing OR Extremely Poor

Missing most PR Connections
Topics of the Week
20 %

Exceptional
Far Exceeds Expectations

The appropriate amount of posts appear for this category. All blog posts are categorized correctly. All are at least 300 words. All posts were added during the appropriate week of the semester.
Exceeds Expectations

The appropriate amount of posts appear for this category. Most blog posts are categorized correctly. Most are at least 300 words. Posts were added during the appropriate week of the semester.
Meets Expectations

The appropriate amount of posts appear for this category. Some blog posts are categorized correctly. Posts are dated late or in clumps (several posted at a time; not evenly spaced).
Almost Meets Expectations
Missing OR Extremely Poor

Missing most Topics of the Week
Blog Comments
15 %

Exceptional
Far Exceeds Expectations

All 25 blog comments you wrote are in ONE post and are in the proper format (including date, hyperlink, etc.). Comments are thoughtful and go far beyond "great post" or "I agree." Comments are 50 words or more. Comments are written for a wide variety of blogs (with a mix of student blogs and PR pro blogs)
Exceeds Expectations

All 25 blog comments you wrote are in ONE post and are in the proper format (including date, hyperlink, etc.). Comments are thoughtful and go far beyond "great post" or "I agree." Comments are 50 words or more. Comments are written for a wide variety of student blogs, with a few professional blogs sprinkled in.
Meets Expectations

At least 25 comments appear in one post, but the post is formatted incorrectly OR No professional blogs were commented on.
Almost Meets Expectations

Blog comments are scattered throughout your blog, which made them challenging to find. OR The content of your comment does not appear (includes simply a link). OR Fewer than 25
Missing OR Extremely Poor

Missing most Blog Comments
Content
25 %

Exceptional
Far Exceeds Expectations

Engaging: the reader is left with new knowledge or a new perspective. Arguments are made with a clear claim, strong evidence and if needed, a qualifier and rebuttal. Posts typically contain at least one form of multimedia and at least one external link. You comment back to at least some of the posted comments.
Exceeds Expectations

Interesting: the reader is left with new knowledge or a new perspective. Arguments are good, but there could be minor problems. Posts typically contain at least one form of multimedia and at least one external link. You comment back to at least some of the posted comments.
Meets Expectations

Common sense: the reader is not left with valuable insight. Argument are adequate, but there could be problems. Posts occasionally contain at least one form of multimedia and at least one external link. You do not comment back to any posted comments.
Almost Meets Expectations
Missing OR Extremely Poor

Not enough content in your blog to adequately gauge this
Writing Mechanics
20 %

Exceptional
Far Exceeds Expectations

All postings are well written, easily understood, and comprised of correct sentence structure, language, grammar and punctuation. All postings lack typographical or grammatical errors.
Exceeds Expectations

Most postings are well written and easily understood AND no more than one typo or grammatical error in entire blog.
Meets Expectations

Most postings are well written and easily understood AND no more than three typos or grammatical errors in entire blog.
Almost Meets Expectations

Postings contain a few typographical errors and are characterized by incomplete sentence structure and other grammatical errors. Between four and ten typos or grammatical errors in entire blog
Missing OR Extremely Poor

Postings contain more than 10 typographical or grammatical errors and are characterized by incomplete sentence structure and other grammatical errors
Blog Format
10 %

Exceptional
Far Exceeds Expectations

Blog follows all format guidelines provided
Exceeds Expectations
Meets Expectations
Almost Meets Expectations
Missing OR Extremely Poor





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