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iRubric: Influential Advertisment rubric

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Influential Advertisment Influential Advertisment Write about an advertisement that made an impact on you. Why did it have an impact, what made it work? Did the adv meet any of the five approaches for advertisements- Positioning, Branding, Simplicity, Category or Emotion? Share your thoughts and opinions and respond to at lease two other student postings. Rubric Code: J38AWX By Jazmac Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: (none)

Enter rubric title Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Topic development Linked advertisement to advertsing the advertising approach	Poor Describe adv and discuss its impact on author	Fair Developed topic and ideas why the ad worked and impacted the author.	Good Topic well developed, supporting statements for why the ad worked and linked to one of the five approaches for advertisements- Positioning, Branding, Simplicity, Category or Emotion?	Excellent Topic fully developed, reasons adv worked fully explained and linked back to one or more of the five approaches for advertisements- Positioning, Branding, Simplicity, Category or Emotion?
Grammar and Spelling Enter criteria description	Poor Some spelling and grammar errors, rambling prose leading to a final statement, needs considerable revision before ready for senior management review.	Fair Understandable language and writing style, a few grammatical errors, but understandable position. With simple revisions, paper would be ready for senior managers.	Good Well written, free of typographic errors, some awkward statements, but senior management could understand main points.	Excellent Written in a professional manner. Free of spelling and grammar errors, writing is ready to present to senior management for review.
Comments Comments on other student postings	Poor Comment on one or less student papers. No helpful comments.	Fair Comment on two other student advertising assessment, add some helpful comments.	Good Comment on three other student advertising assessments, add some helpful and insightful comments.	Excellent Comment on four other student advertising assessments, add some helpful and insightful comments.