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iRubric: Mkt 224 Ad Campaign Donne rubric

iRubric: Mkt 224 Ad Campaign Donne rubric

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Mkt 224 Ad Campaign Donne 
APR/MKT 207 Advertising Campaign - Final Project (Team)
Create an advertising campaign. This project will include three pieces. You must also turn in the brainstorming thumbnails, roughs, and your digital comprehensive.
Rubric Code: HX9242A
By JoeCepeda
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

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  Outstanding

4 pts

Good

3 pts

Needs Improvement

2 pts

Poor

1 pts

Ads

4 points
Outstanding

Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.
Good

Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.
Needs Improvement

Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design
Poor

Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.
Research/Survey

4 points
Outstanding

You presentation shows a clear understanding of your client and their past advertising history. with examples described. Goals of the campaign are clearly expressed.
Good

Your presentation shows an understanding of your client , but little background or previous examples of ads are given
Needs Improvement

You have little background on your product
Poor

Your background history on the product is incomplete.
Creative Brief

4 points
Outstanding

The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives
Good

The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.
Needs Improvement

Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.
Poor

Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Attractiveness/Mechanics/Grammar

4 points
Outstanding

The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good

The project is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement

The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor

The project is incomplete lacking one or more components of the assignment
Rationale

4 points
Outstanding

The project contains a persuasive, logical explanation of the strategy behind the campaign idea
Good

The project contains an adequate explanation of the strategy
Needs Improvement

The project contains a minimal explanation of the strategy
Poor

The project does not address the logical thought behind the campaign
Packaging

4 points
Outstanding

The packaging shows exceptional creativity in design and purpose.
Good

The packaging shows good creativity in design and purpose.
Needs Improvement

TThe packaging is weak creativity in design and purpose.
Poor

The packaging shows little creativity in design and purpose.
Slogan

4 points
Outstanding

The slogan was very effective in describing and selling the product.
Good

The slogan was good, but can be better.
Needs Improvement

The slogan was mildly effective in describing and selling the product.
Good
Poor

The slogan was not effective in describing and selling the product.
Teamwork

4 points
Outstanding

The team worked great together and used their time effectively. Names are present in the project.
Good

The team worked together fairly well and used their time mostly efficiently. Teacher needed to intervene occasionally. Names are present in the project.
Needs Improvement

The team worked together but did not use their time effectively Teacher needed to intervene. Names may or may not be present in the project.
Poor

The team worked together but did not use their time effectively Teacher needed to intervene and redirect frequently. Names not present in the project.





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