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iRubric: Marketing Case Study- Promotion rubric

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Marketing Case Study- Promotion Marketing Case Study- Promotion Rubric Code: H6B3CC By ProfCalhoun Draft Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

Case study- Promotion
	Excellent 3 pts	Fair 2 pts	Poor 0 pts
Introduction/Conclusion	Excellent Intro includes: -goals of promotion -5 elements of promotional mix Conclusion summarizes and persuades	Fair Intro lacks discussion of goals of promotion OR does not list all 5 elements of promotional mix Conclusion doesn't summarize or persuade well	Poor Introduction mentions little to nothing about goals of promotion or elements of promotional mix Conclusion missing
Advertising	Excellent A form of advertising is selected. Includes: Where ad will be placed When ad will be used Why this ad was selected	Fair Advertising selected but not much is told about when, where, or why	Poor Advertising missing
Direct Marketing	Excellent A form of direct marketing is selected. Includes: Where direct marketing will be sent When it will be used Why this form of direct marketing was selected	Fair Direct marketing selected but not much is told about when, where, or why	Poor Direct marketing missing
Personal Selling	Excellent The way personal selling will be used is discussed. Includes: Where the personal selling will take place When it will be used Why this strategy for personal selling was selected	Fair Personal selling selected but not much is told about when, where, or why	Poor Personal selling missing
Sales Promotion	Excellent A form of sales promotion is selected. Where the sales promotion will be When it'll be used Why this sales promo was selected	Fair Sales promotion selected but not much is told about when, where, or why	Poor Sales Promotion missing
Publicity	Excellent A form of publicity is selected. Where the publicity will be placed When it'll be used Why the publicity was selected	Fair Publicity selected but not much is told about when, where, or why	Poor Publicity missing
Writing and format	Excellent Good grammar No spelling errors 12pt font 1" margins	Fair Grammar needs work A few spelling errors font too small/big margins too small/big	Poor Grammar, spelling and formatting make reading difficult for the reader