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iRubric: Creating Ad for Your Product rubric

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Creating Ad for Your Product Creating a Print Ad Students will create a magazine advertisement using persuasive techniques and vivid adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product. Rubric Code: GX9WAW9 By lhoeler Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

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	Poor 0 pts	Fair 6 pts	Good 8 pts	Excellent 10 pts
Purpose of Ad	Poor The ad does not address the consumer's needs.	Fair The ad grabs the consumer's attention by meeting one consumer need.	Good The ad grabs the consumer's attention by meeting two consumer needs.	Excellent The ad grabs the consumer's attention by saving money,providing a better life, solving problems. Meets 3 consumer needs.
IMPORTANT INFORMATION	Poor Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Fair Product name is clear; some details missing; appeals to the appropriate target audience	Good Product name is clear<BR> and attractive; all important information present; appeals to the appropriate target audience	Excellent Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Poor Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Fair Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Good Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Excellent Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PERSUASIVE TECHNIQUES	Poor No persuasive techniques have been used in the advertisement	Fair One type of persuasive technique has been used in the advertisement	Good Two different types of persuasive techniques have been used in the advertisement	Excellent More than two different persuasive techniques have been used in the advertisment