3 pts
5 pts
8 pts
10 pts
(N/A)
Abstract, Overview, Executive Summary
Company history, development & growth; internal strength and weaknesses, external environment, S.W.O.T. analysis, corporate-level, business-level strategies, company strucure & control systems.
The Internal Strengths and Weakness described about the company or inherent in the situation involving the case study
The nature of the external environment
Analysis of the S.W.O.T. factors described in sections 1 & 2