Skip to main content
iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: GX2B537
By rkarden
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Executive Summary
15 pts

Convinces reader that business is sound and has opportunity for success.
* Mission Statement, Logo, Motto, Colors, etc.
•Is concise and effectively written
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
•Legal form of business
•Effective date of business
•Company mission statement/vision
•Company governance
•Company location(s)
•Immediate development goals
•Overview of company’s financial status
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments<BR>
Customer and Competitor Analysis.
•Description of industry (size, growth rates, competition, history)
•Trends and strategic opportunities within industry
•Target market defined (size, growth potential, needs)
•Effective analysis of market’s potential, current patterns, and sensitivities
•Key competitors identified
•Effective analysis of competitors’ strengths and weaknesses
•Potential future competitors
•Bar
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Plan
10 pts

Product, Price, Place, Promotion
•Key message to be communicated identified
•Options for message delivery identified and analyzed
•Sales procedures and methods defined
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Financial Plan
10 pts

Start-up Costs<BR>
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Operations
10 pts

•Business facilities described
•Production plan defined and analyzed
•Workforce plan defined and analyzed
•Impact of Technology
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content for this area
Fair

Meets Expectations<BR>
Completed Some content for this area
Poor

Does not meed expectations<BR>
Missed most content.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations<BR>
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations<BR>
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations<BR>
Did not meet any requirements of report mechanics.
Creativity
10 pts

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Bibliography
5 pts

Cited sources of information. MLA Style on seperate page
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all cited sources on seperate page.
Good

Above Expectations<BR>
Completed a cited source page with few errors.
Fair

Meets Expectations<BR>
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations<BR>
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98