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iRubric: Raider Power rubric

iRubric: Raider Power rubric

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Raider Power 
Raider Power
Rubric Code: FX932AX
By krmcnish
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Raider Power Sports Drink
4 P's of Marketing
  Distinguished

25 pts

Proficient

15 pts

Emerging

12 pts

Basic

8 pts

No Attempt

0 pts

Price

Distinguished

There are 3 identified competitors as well as their prices and the price of the product is made based on competitors prices.
Proficient

There are 2 identified competitors as well as their prices and the price of the product is made based on competitors prices.
Emerging

There is 1 identified competitor as well as their price and the price of the product is made based on the competitor prices.
Basic

There are no identified competitors as well as their prices and the price of the product is made based on competitors prices.
No Attempt

The student made no attempt.
Place

Distinguished

The places where the product will be sold are identified. There are more than two and they are not limited to just one type of place (example not only food stores). Distribution strategy chosen is defined.
Proficient

The places where the product will be sold are identified. There are more than one and it is not limited to one type of place (example not only food stores). Distribution strategy chosen is defined.
Emerging

The places where the product will be sold are identified. There are more than one and it is limited to one type of place (example only food stores). Distribution strategy chosen is not defined.
Basic

The place where the product will be sold is identified. There is only one. Distribution strategy chosen is not defined.
No Attempt

The student made no attempt.
Promotion

Distinguished

Promotional plan includes:
-Flyer
-Celebrity endorsement
-Sporting event promotion/contest
-Social media
-TV, print, radio
Locations for:
-TV
-Radio
-Print
Proficient

Missing 1 of the previous items.
Emerging

Missing 2 of the previous items.
Basic

Missing 3 or more of the previous items.
No Attempt

The student made no attempt.
Product

Distinguished

The product includes:
-Logo
-Slogan
-Label
-Package
-Flavors
-Size
-Nutrition label
-Product type
Proficient

Missing 1 of the previous items.
Emerging

Missing 2 of the previous items.
Basic

Missing 3 or more of the previous items.
No Attempt

The student made no attempt.
Presentation

Distinguished

The student presents the information clearly and displays a complete understanding of their information. Speakers speak in a loud, clear voice and don't read from screen. Presentation is at least 8 minutes.
Proficient

The student presents the information fairly clearly and displays a reasonable understanding of their information, only refers to the slides for refreshers. Speakers presents in a loud, clear voice but, turns to the screen occasionally. Presentation is at least 8 minutes.
Emerging

The information presented is not clearly displayed throughout the project. The slides are referred to often through the presentation and somewhat relied on. Speaker presents in a loud, clear voice but turns to the screen occasionally. Presentation is less than 8 minutes.
Basic

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected. The slides are relied on and read right from them. Speaker does not present in a loud, clear voice and reads from presentation. Presentation is less than 8 minutes.
No Attempt

The student made no attempt.
Animoto Video

Distinguished

At least 1 minute long. Highlights all information and features about product in a creative way. Words and pictures are clear and visible.
Proficient

At least 45 seconds long. Highlights all information and features about product in a creative way. Words and pictures are clear and visible.
Emerging

At least 30 seconds long. Highlights most information and features about product in a creative way. Words and pictures are somewhat clear and visible.
Basic

Under 30 seconds seconds long. Highlights most information and features about product in a creative way. Words and pictures are somewhat clear and visible.
No Attempt

The student made no attempt.
Grammar and Mechanics

Distinguished

Capitalization and punctuation are correct throughout the presentation. There are no grammatical or spelling errors.
Proficient

There are 1-2 errors in capitalization or punctuation or 1-2 errors in grammar on the presentation.
Emerging

There are 3 or more errors in capitalization or punctuation or there are 3 or more grammatical errors on the presentation.
Basic

There are 4-5 spelling and grammatical errors in this presentation.
No Attempt

There are 6 or more spelling and grammatical errors in this presentation.
Teamwork/Participation

Distinguished

The group worked very well with each other and the presentation was shared equally among the group members. The group member scored a 5 on the peer evaluation.
Proficient

The group worked well with each other and communicated well. Some members participated slightly more than others. The group member scored a 4 on the peer evaluation.
Emerging

Group communicated relatively well with few miscommunication errors. The group member scored a 3 on the peer evaluation.
Basic

Group did not work well together. There were obvious miscommunication. The group member scored a 2 on the peer evaluation.
No Attempt

There was no evidence of group work, one person clearly did all the work. The group member scored a 1 on the peer evaluation.



Keywords:
  • Marketing



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