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iRubric: Broadcast News Writing Assessment rubric

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Broadcast News Writing Assessment Broadcast News Writing Assessment This is a rubric for assessing broadcast news writing. Rubric Code: FX46CX2 By Mike_Odom Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: Undergraduate

Criterion
	EXEMPLARY 100 pts	PROFICIENT 85 pts	LIMITED 50 pts
Organization & Structure 30 %	EXEMPLARY Structure & Organization of the script is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 20 words, usually).	PROFICIENT Structure & Organization of the script is easy to follow. Paragraph transitions are presented and maintain the flow throughout the paper.	LIMITED Structure & Organization and detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).
Opening Sentence & Lead 30 %	EXEMPLARY Draws in the viewer; makes viewer want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed.	PROFICIENT Covers several of the 5Ws. Lead is adequate; viewer is not drawn in immediately. *Local angle addressed.	LIMITED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; viewer is not drawn in at all. Lead sounds mechanical *Leaves reader unsure.
Broadcast Style 30 %	EXEMPLARY Broadcast style followed wonderfully. No more than one broadcast style error. Pronunciations written out Language is clear and precise; excellent sentence structure.	PROFICIENT Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations Language is clear; good sentence structure.	LIMITED Broadcast style not followed. Four or more broadcast style errors. Contains no pronunciations Several inaccuracies *Language frequently unclear; no sentence structure.
Format 10 %	EXEMPLARY Follows designated format guidelines. Appropriate length as described for the assignment.	PROFICIENT Story follows designated format guidelines. Release is under or over the length as described for the assignment.	LIMITED Lacks the designated format. Inadequate in length.

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news release journalism public relations

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n16

Criterion
	EXEMPLARY 100 pts	PROFICIENT 85 pts	LIMITED 50 pts
Organization & Structure 30 %	EXEMPLARY Structure & Organization of the script is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 20 words, usually).	PROFICIENT Structure & Organization of the script is easy to follow. Paragraph transitions are presented and maintain the flow throughout the paper.	LIMITED Structure & Organization and detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).
Opening Sentence & Lead 30 %	EXEMPLARY Draws in the viewer; makes viewer want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed.	PROFICIENT Covers several of the 5Ws. Lead is adequate; viewer is not drawn in immediately. *Local angle addressed.	LIMITED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; viewer is not drawn in at all. Lead sounds mechanical *Leaves reader unsure.
Broadcast Style 30 %	EXEMPLARY Broadcast style followed wonderfully. No more than one broadcast style error. Pronunciations written out Language is clear and precise; excellent sentence structure.	PROFICIENT Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations Language is clear; good sentence structure.	LIMITED Broadcast style not followed. Four or more broadcast style errors. Contains no pronunciations Several inaccuracies *Language frequently unclear; no sentence structure.
Format 10 %	EXEMPLARY Follows designated format guidelines. Appropriate length as described for the assignment.	PROFICIENT Story follows designated format guidelines. Release is under or over the length as described for the assignment.	LIMITED Lacks the designated format. Inadequate in length.