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iRubric: Make Your own Print Ad rubric

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Make Your own Print Ad Make Your own Print Ad Rubric Code: F93468 By frank0226 Draft Public Rubric Subject: English Type: Assessment Grade Levels: 9-12

Print Ad
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
The Visual	Excellent Catches the attention of the reader. Creative and original. Image not copied.	Good Catches the attention of the reader. Borrowed image	Fair Somewhat catches the attention of the reader	Poor Does not catch the attention of the reader
The Headline	Excellent Effects the reader emotionally. Makes them laugh, angry, curious or makes them think.	Good Somewhat effects the reader emotionally. Makes them laugh, angry, curious or makes them think.	Fair Rarely effects the reader emotionally. Makes them laugh, angry, curious or makes them think.	Poor Does not effect the reader emotionally. Makes them laugh, angry, curious or makes them think.
The Copy	Excellent Uses persuasive facts and arguments. Ad is clear, precise and original.	Good Somewhat uses persuasive facts and arguments. Ad is somewhat clear, precise.	Fair Rarely uses persuasive facts and arguments. Ad is clear, precise and original.	Poor Does not use persuasive facts and arguments. Ad is not clear, precise and or original.
Clear message	Excellent Everyone that reads your ad understands the message. Clear, original, and precise.	Good Some people that reads your ad understands the message. Somewhat clear, original, and precise.	Fair Some people that read your ad understand the message	Poor Nobody that reads your ad understands the message. Not clear, original, and precise.
Target Audience	Excellent Target audience is very clear with language and arguments that target this audience	Good Target audience is somewhat clear with some language and arguments that target this audience	Fair Target audience is somewhat clear. Language does not support target audience.	Poor No clear target audience