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iRubric: Analyzing an Advertisement and Creating a New One rubric

iRubric: Analyzing an Advertisement and Creating a New One rubric

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Analyzing an Advertisement and Creating a New One 
Rubric Code: F489A3
By jeffrey_jacobs
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8

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100 % Enter rubric description
  Exemplary

100 pts

Proficient

85 pts

Emerging

70 pts

Ideas
30 %

Exemplary

The analysis of the original
advertisement is well written
and demonstrates a thorough
understanding of persuasive
elements including purpose,
target audience, persuasive
techniques, and effect.
Proficient

The analysis of the
original advertisement
demonstrates an
understanding of
persuasive elements
including purpose, target
audience, persuasive
techniques, and effect.
Emerging

The analysis of the original
advertisement does not
show a clear understanding
of persuasive elements
including purpose, target
audience, persuasive
techniques, and/or effect.
Presentation
30 %

Exemplary

The new advertisement
is skillfully designed and
visually appealing. It contains
persuasive techniques,
claims, language, and images
that powerfully entice the
new target audience to
purchase the product.
Proficient

The new advertisement is
designed with persuasive
techniques, claims,
language, and images that
encourage the new target
audience to purchase the
product.
Emerging

The new advertisement
does not contain relevant
and/or accurate persuasive
techniques, claims,
language, and/or images.
It does not appeal to the
new target audience or
encourage the purchase of
the product.
Reflection
30 %

Exemplary

The reflection demonstrates a
sophisticated understanding
of the relationship between
advertising content and
the intended audience.
An insightful comparison
between old and new ads
demonstrates the writer’s
understanding of this
relationship.
Proficient

The reflection demonstrates
an understanding of the
relationship between
advertising content and
the intended audience.
A comparison between
the old and new ads
demonstrates the writer’s
understanding of this
relationship.
Emerging

The reflection does not
adequately demonstrate
an understanding of the
relationship between
advertising content and
the intended audience. A
comparison between the
old and new ads is vague or
irrelevant.
Conventions
5 %

Exemplary

The writing has few or
no errors in spelling,
punctuation, or capitalization.
Proficient

Spelling, punctuation, and
capitalization mistakes do
not detract from the text.
Emerging

Spelling, punctuation, and
capitalization mistakes
detract from meaning and/
or readability.
Evidence of Writing Process
5 %

Exemplary

There is extensive evidence
of each stage in the writing
process.
Proficient

There is evidence of
each stage in the writing
process.
Emerging

The texts demonstrate little
or no evidence of the stages
of the writing process.




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