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iRubric: Marketing Project rubric

iRubric: Marketing Project rubric

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Marketing Project

  Derived from rubric: Marketing Project
built by JMimeault

Rubric Code: EX92W2X
Team development of a Marketing Plan
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Keywords: Marketing Plan
Categories: Subjects: Business  
Types: Exam   Project  
Grade Levels: Undergraduate

Powered by iRubric Marketing Category
  Poor
1 pts
Fair
5 pts
Good
10 pts
Excellent
15 pts
Marketing Research
Poor

Defines the problem.
Fair

Defines the problem; Analyes the situation. Collects data.
Good

Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent

Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission/Vision Statement
Poor

Mission/Vision Statement is mentioned but not created.
Fair

Created Mission/Vision Statement but lacks purpose and focus.
Good

Created a long, (more than two sentences) Mission/Vision Statement with purpose and focus.
Excellent

Created a short, (one or two sentences) Mission/Vision Statement with purpose and focus.
Target Market
Poor

Determined the target market.
Fair

Determined the target market, used market segmentation.
Good

Determined the target market, used market segmentation, and identified distribution channels.
Excellent

Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Competitors
Poor

Identified competitors.
Fair

Identified competitors and their location.
Good

Identified competitors and their location and their target markets.
Excellent

Identified competitors and their location, target market, usp, strengths and weaknesses.
SWOT(Competitive Advantage)
Poor

Identified the business's strengths & weakness.
Fair

Identifies the business's strength, weakness, opportunity and threat.
Good

Somewhat clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Excellent

Clearly identified the business's strengths, weakness, opportunities, threats external to the business.
USP and Elevator Pitch
Poor

Created a USP.
Fair

Created USP and Elevator Pitch.
Good

Created a well-explained USP and an unforgettable Elevator Pitch.
Excellent

Created a "only statement" USP and a 60 second unforgettable Elevator Pitch.
Digital Advertising Campaign
Poor

Chose platforms.
Fair

Chose platforms based on target market. Created ad/s, no logo, no identity.
Good

Created ad/s for platforms. Produced logo, promotion of identity.
Excellent

Created ad/s for platforms. Produced logo, promotion of identity, contests and determined the administrator.
Monitoring and Measuring Results
Poor

No tracking or monitoring of activities.
Fair

Tracking and monitoring effectiveness of activities.
Good

Some measure of effectiveness through reports.
Excellent

Reports on the impact of specific tactics and campaigns,



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