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iRubric: Business Studies Advert Rubric
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Business Studies Advert Rubric
Business Studies Advert Rubric
GCSE
Rubric Code:
EX44985
By
ChristinaCraig
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
9-12
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Business Studies
Excellent
4 pts
Good
3 pts
Fair
2 pts
Poor
1 pts
Graphics Clarity
Excellent
Graphics are used
effectively and have a
strong impact on
the total design.
Good
Most graphics
used
have an
impact on the
message and the
design
Fair
Most graphics are
focused on the
message of the brand, but
could have been
used more effectively
by virtue of
size or location,
wording, etc.
Poor
Graphics fail to
convey the meaning
of the
brand and there is
a lack of understanding
demonstrated
by poor
sizing or placement or is inappropriate for a sports/ tennis magazine.
Graphics Originality
Excellent
The graphics and
text used on the
design project
reflect a exceptional
degree of
student creativity
in their creation.
Good
The graphics and
text used on the
design project
reflect student
creativity in their
creation.
Fair
The graphics and
text are used by the
student, but are
based on the
designs or ideas of
others and don't
demonstrate original
ideas.
Poor
Graphics and
text do not
demonstrate any
original thought
or creativity
Design Attractiveness
Excellent
The design project
is exceptionally
attractive in terms
of design, layout,
neatness, dominance,
rhythm, size,
etc.
Good
The design project
is attractive in terms
of design, layout
and neatness and
demonstrate an
understanding of
the use of design
tools.
Fair
The design project is
acceptably attractive
though it may be a
bit disorganized and
does not demonstrate
a clear understanding
of effective promotion.
Poor
The design project
is distractingly
cluttered or
devoid of necessary
elements and
very poorly
designed. It is not
attractive.
Graphics Relevance
Excellent
All graphics are
related to the topic/brand
and make it easier
to understand.
Good
All graphics are
related to the
topic/brand and most
make it easier to
understand.
Fair
All graphics
relate to the
topic/brand.
Poor
Graphics do not
relate to the topic/ brand.
Design Brief
Excellent
The advert would be suitable for publication in a sports magazine and is clearly focused on the correct target market.
Good
The advert would be suitable for publication in a sports magazine and is somewhat focused on the correct target market.
Fair
The advert would be suitable for publication in a sports magazine or is somewhat focused on the correct target market.
Poor
The advert is unsuitable for publication in a sports magazine and does not address the fit the correct target audience.
Keywords:
Business Studies Advert
Subjects:
Arts and Design
Business
Types:
Assignment
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