iRubric: Rubric for E-mail Promotional Message

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Rubric for E-mail Promotional Message Rubric for Newsletter Project Rubric Code: E96B58 By ponichte Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: Undergraduate

E-mail Marketing
	Excellent (N/A)	Satisfactory (N/A)	Needs Improvement (N/A)
Content (4 pts)	Excellent Provides the reader with excellent information about the product / service or PSA. Uses the AIDA sales model effectively.	Satisfactory Provides most of the information required. The content may not flow well or be too wordy. Uses some aspects of the AIDA model.	Needs Improvement Provides little required information. Uses AIDA model with limited competency.
Structure/Organization (3 pts)	Excellent Is well thought out and appealing to the eye. Formatted neatly with good placement of text boxes and images. Excellent text-image balance.	Satisfactory Has logical organization, is well formatted, yet its visual interest could be improved.	Needs Improvement Has insufficient structure and is confusing for the reader. No attempt at visual interest / appeal.
Grammar (3 pts)	Excellent Contains little to no structural or spelling errors.	Satisfactory Contains few structural and spelling errors.	Needs Improvement Contains many structural and spelling errors which detract from the message.