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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
Advertisement on a competition.
Rubric Code: DXX33W4
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: 6-8

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  Unacceptable

1 pts

Acceptable

2 pts

Very Good

3 pts

Excellent

4 pts

ADJECTIVES

Unacceptable

Little variety in use of adjectives; may be messy
Acceptable

Variety of adjectives not totally effective; may look as if it was done hurriedly
Very Good

Effective use of adjectives (catches attention, but not right away)
Excellent

Highly effective use of adjectives to grab the reader's attention quickly
IMPORTANT INFORMATION

Unacceptable

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Acceptable

Product name is clear; some details missing; appeals to the appropriate target audience
Very Good

Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience
Excellent

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN

Unacceptable

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Acceptable

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Very Good

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Excellent

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
SPELLING AND GRAMMAR

Unacceptable

Many spelling and grammar mistakes. No attempt at using a dictionary.
Acceptable

Average amount of mistakes in spelling or grammar. Attempted to use a dictionary.
Very Good

Mistakes are few to none. Good use of dictionary and grammar.
Excellent



Keywords:
  • magazine advertisement, adjectives, advertising techniques

Subjects:






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