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iRubric: InDesign Louisville Event Poster rubric

iRubric: InDesign Louisville Event Poster rubric

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InDesign Louisville Event Poster 
Hands-on Illustrator/InDesign Assessment
In Indesign, design an event poster based your local event. Print size of 11"x17". This is to be a 4 color CMYK. Art should fit the feel of event, yet original. Headline and copy should be informative and tell pertinent details/times of the event. Take the opportunity to rearrange placement and change colors/fonts and other typographical elements to take better advantage of design principles. Students must save in the correct Indesign format, & package the document for print.
Rubric Code: DXW5A79
By MeganDohn
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

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  Poor

1 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Theme

appropriate look and feel for chosen event. Eye catching imagery, color and text.
Poor

No clear theme and look is not appropriate to the event.
Fair

The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.
Good

The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.
Excellent

The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design without exactly reproducing the original.
Composition & Layout

Effort with design
Poor

Confusing and scattered. No direction
Fair

Some direction but still a little confusion.
Good

Direct and understandable. Shows some effort in using design elements and principles.
Excellent

Direct, creative, understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design aesthetics.
Typography

Effort with type choices and setting
Poor

Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.
Fair

Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.
Good

Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.
Excellent

Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Used type as a pivotal element in layout. Hierarchy clear and successful in conveying appropriate information. Exceptional readabilithy.
InDesign Package

Quality, print ready design prepared in a package folder.
Poor

Indesign file not linked properly to Illustrator or Photoshop files, incorrect color mode, incorrect format and/or scale. Package folder was not made correctly.
Fair

More than two of the criteria were not considered:<BR>
-file format & linking<BR>
-color mode<BR>
-scale/format<BR>
-package folder
Good

One or two of the criteria were not considered:<BR>
-file format & linking<BR>
-color mode<BR>
-scale/format<BR>
-package folder
Excellent

All of the package criteria were met.
Followed instructions

Student followed the instructions in the Hands-on Exam document.
Poor

Instructions were largely ignored.
Fair

Some instructions followed.
Good

Most instructions were followed.
Excellent

All of the instructions were followed. Exceptional attention to detail & quality assurance.





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