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iRubric: Journalism II Final Exam 2012 rubric

iRubric: Journalism II Final Exam 2012 rubric

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Journalism II Final Exam 2012 
Rubric Code: D796B3
By MsBoberek
Ready to use
Public Rubric
Subject: Journalism  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Final Exam
  Poor

1 pts

Fair

2 pts

Good

3 pts

Part I: Analyzing the Media

Poor

Responses to critical thinking questions do not reflect a close reading or understanding of the provided article.

There is little to no evidence of understanding of journalistic concepts including: lead writing, credibility, attribution and sources, target audience, and bias.
Fair

Responses to critical thinking questions reflect an acceptable level of understanding of the provided article.

There is some evidence of understanding of journalistic concepts including: lead writing, credibility, attribution and sources, target audience, and bias.
Good

Responses to critical thinking questions reflect an acceptable level of understanding of the provided article.

There is some evidence of understanding of journalistic concepts including: lead writing, credibility, attribution and sources, target audience, and bias.
Part II: Social Media/PhotoJourn.

Poor

The Facebook page template is incomplete or not attractive. The page design does not use effective design and layout concepts.

The design may be lacking the 4 required original photos + photo captions or the photos are not original.

The 4 required news briefs may not fit the target audience, are poorly written and do not include answers to the questions: who? what? when? where? why? and how? Or fewer than 4 news briefs are included on the template.
Fair

The Facebook page template is complete and somewhat attractive. The page design uses some effective design and layout concepts.

The 4 required original photos + photo captions are included but may not be well composed.

The 4 required news briefs may fit the target audience, and answer most of the questions: who? what? when? where? why? and how?
Good

The Facebook page template is complete and very attractive. The page design uses effective design and layout concepts that attract readers.

The 4 required original photos + photo captions are included are very well composed.

The 4 required news briefs appeal to the target audience, and answer all of the questions: who? what? when? where? why? and how?
Part III: Public Relations

Poor

The press release is not formatted correctly or incomplete.

The advertisement is missing necessary details and/or is not visually appealing.
Fair

The press release is properly formatted but may not have all the necessary background information and/or quotes.

The advertisement includes all the necessary details but may not be visually attractive. Design and layout concepts were not used.
Good

The press release is properly formatted, has all the necessary background information as well as quotes from credible sources. Overall the release is very well-written and interesting.

The advertisement includes all the necessary details but may not be visually attractive. Design and layout concepts were not used.
Mechanics

Poor

More than five spelling, grammar, and/or punctuation errors on Parts II and III of the exam.

(minus five points)
Fair

There are 1-4 spelling, grammar, and or punctuation errors Parts II and III of the exam.

(minus 3 points)
Good

There are no errors in spelling, grammar, and/or punctuation.




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