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iRubric: Movie Trailer Project rubric

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Movie Trailer Project Movie Trailer Project Students are to create a movie trailer which advertises their documentary film. The trailer, known as the preview to audiences, is the standard way of advertising your film. This acts as a commercial for your movie that tells a little about the film, using footage from that film. Rubric Code: CXWBW89 By edwinmazo Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Movie Trailer Project
	100 pts	89 pts	79 pts	69 pts
Scenes & Essence	100 Scenes are chosen appropriately. They are short and filled with text or action, or other relevant moments from the film. Theme is clear.	89 Scenes are chosen appropriately for the most part, with film's essence basically captured. A few scenes might not be relevant to capturing the essence of the film.	79 Scenes chosen do not add to trailer and are weak. Theme is off or missing. Many clips are lengthy or leave the audience wondering what they have to do with the film's essence.	69 There is no clear connection at all to your movie trailer scenes and the essence of what the film is about/the message you are trying to convey to the audience.
Titles & Text	100 Titles and text add something special to the trailer, and do not detract from overall trailer. Diction was crisp, clever,and appropriate with clear links to the film.	89 Titles and text are lacking a few places, but overall, they do not greatly detract from the trailer. Diction of text was fair but could use more sophistication.	79 Titles and text detract from trailer, as they add little to nothing to the overall trailer. They may be too long or poorly written and lack a clear connection to the film.	69 Little Text. Poorly composed or filled with errors!
Sound	100 Musical background was great with clear match to film's essence. Sound created suspense, was not overpowering. Voices could be heard.	89 Voices and music were basically a good match to the film. Some sounds may have been hard to hear or overpowering.	79 Music did not fit or sound and voices were impossible to hear.	69 No music or impossible sound quality.
Appeal to Audience	100 A very exciting presentation. It grabbed the attention of the viewer with suspense, humor or intrigue from the beginning.	89 A good presentation that used suspense, humor or intrigue well and caught the attention of the viewer from the beginning.	79 A passable presentation. Some suspense, humour or intrigue but no real “hook” present at the start.	69 Flat presentation. Little or no suspense, humor or intrigue to capture the attention of the viewer.