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iRubric: Advertising Research Survey rubric

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Advertising Research Survey Advertising Research Survey This rubric will /assess student use of an online survey to create a meaningful and useful survey to collect data to be used in developing a creative advertising idea or campaign. Rubric Code: CX9439B By ruth_e1298 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: Graduate

Research Survey
	Poor 2 pts	Fair 4 pts	Good 6 pts
Number of survey questions	Poor Student includes 1-4 questions on survey	Fair Student includes 5-7 questions on survey	Good Student includes 8-10 questions on survey
Types and quality of questions	Poor Student uses only one type of question format (ex: multiple choice/one answer) and questions gather very basic data	Fair Students uses at least two types of question formats (ex: multiple choice and short answer) and questions gather opinions of respondents	Good Students use more than two types of question formats (ex: multiple choice/ one answer, multiple choice/multiple answer, essay, etc) and questions gather in-depth information from respondents
Analysis of survey data	Poor Student makes few connections between data gathered and its relevance to a potential idea/campaign	Fair Student is able to show how data gathered will assist in several ways in developing idea/campaign	Good Student draws many conclusions between data gathered and its usefulness in developing idea/campaign
Survey analysis submission	Poor Has problems in language and sentence structure that result in a lack of clarity. Contains major errors or frequent minor errors in grammar, usage, or mechanics.	Fair Expresses ideas clearly and well, using appropriate vocabulary and sentence variety. May have errors in mechanics, grammar, or word usage.	Good Excellent mechanics, grammar, word usage. Language is clear and appropriate. Writing style is effective.
Survey participation	Poor Student does not participate in classmate surveys.	Fair Student participates in only one classmate survey.	Good Student participates in both classmate surveys.