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iRubric: TV Commercial rubric
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TV Commercial
TV Commercial
Students will create a television commercial that will present the economic views of mass media industries
Rubric Code:
CX937B2
By
wcarrera
Ready to use
Public Rubric
Subject:
Journalism
Type:
Project
Grade Levels:
Undergraduate
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TV Commercial
Excellent
40 pts
Good
30 pts
Fair
20 pts
Poor
10 pts
Organization
Excellent
Students presents information in logical, interesting sequence which audience can follow. Time constraints followed.
Good
Students presents information in logical sequence which audience can follow. Time constraints followed.
Fair
Audience has difficulty following presentation because student jumps around.
Poor
Audience cannot understand presentation because there is no sequence of information.
Content
Excellent
Students demonstrate full knowledge of the product and how it affects the public.
Good
Students are at ease with his content and has an easy flow within the message.
Fair
Students are uncomfortable with information.
Poor
Content is weak. Facts are inaccurate. Student should have researched in more depth.
Clarity and Volume
Excellent
Students use a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Good
Students voices are clear. Students pronounce most words correctly. Most audience members can hear with little effort.
Fair
Students voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing.
Poor
Students mumble; incorrectly pronounce terms, and speaks too quietly for viewing audience to hear.
Time Code
Excellent
1:00-2:00 min
Good
under 50 sec-40 sec
Fair
35sec-25sec
Poor
below 20sec
Use of Storyboard/Script
Excellent
Final commercial matches storyboard and script as close as possible.
Good
Final commercial matches most of storyboard and script.
Fair
Final commercial shows some of storyboard and script.
Poor
Final commercial does not match the storyboard/script or the storyboard and/or script does not exist.
Keywords:
consumer, advertisers, commercials, audience members
Subjects:
Business
Health
Journalism
Music
Psychology
Science
(General)
Types:
Project
Presentation
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