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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Students will create a television commercial that will present the economic views of mass media industries Rubric Code: CX937B2 By wcarrera Ready to use Public Rubric Subject: Journalism Type: Project Grade Levels: Undergraduate

TV Commercial
	Excellent 40 pts	Good 30 pts	Fair 20 pts	Poor 10 pts
Organization	Excellent Students presents information in logical, interesting sequence which audience can follow. Time constraints followed.	Good Students presents information in logical sequence which audience can follow. Time constraints followed.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Students demonstrate full knowledge of the product and how it affects the public.	Good Students are at ease with his content and has an easy flow within the message.	Fair Students are uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Clarity and Volume	Excellent Students use a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.	Good Students voices are clear. Students pronounce most words correctly. Most audience members can hear with little effort.	Fair Students voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing.	Poor Students mumble; incorrectly pronounce terms, and speaks too quietly for viewing audience to hear.
Time Code	Excellent 1:00-2:00 min	Good under 50 sec-40 sec	Fair 35sec-25sec	Poor below 20sec
Use of Storyboard/Script	Excellent Final commercial matches storyboard and script as close as possible.	Good Final commercial matches most of storyboard and script.	Fair Final commercial shows some of storyboard and script.	Poor Final commercial does not match the storyboard/script or the storyboard and/or script does not exist.