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Rubric: SWOT Analysis - Continuing Education
Marketing Principles Course
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SWOT Analysis Rubric
Excellent
12 pts
Good
10 pts
Needs Improvement
6 pts
Not Acceptable
4 pts
SWOT Content
Excellent
SWOT Analysis contains more than 4 points for each quadrant. A sentence is provided for each point explaining their inclusion.
Two of the four points are data-linked and are referenced.
Good
SWOT Analysis contains 4 points for each quadrant. A sentence is provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Needs Improvement
SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Not Acceptable
SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion. There are no data-linked points.
Spelling, Grammar and Punctuation
Excellent
2 pts
Good
1 pts
Not Acceptable
0 pts
Not Acceptable
0 pts
Spelling, Grammar, and P
Excellent
The paper is free of grammatical, punctuation, and spelling errors.
Good
The paper contains a few grammatical, punctuation, and spelling errors.
Not Acceptable
The paper contains many grammatical, punctuation, and spelling errors.
Not Acceptable
The paper contains many grammatical, punctuation, and spelling errors.
Introduction
Good
2 pts
Acceptable
1 pts
Not Acceptable
0 pts
Not Acceptable
0 pts
Introduction
Good
An introduction to the company is presented in a clear and concise manner. The introduction provides insight into the company.
Acceptable
An introduction to the company is presented in a somewhat clear and concise manner.
Not Acceptable
There is no Introduction.
Not Acceptable
There is no Introduction.
Recommendations
Excellent
9 pts
Good
6 pts
Needs Improvement
3 pts
Not Acceptable
0 pts
Recommendations
Excellent
There are three recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good
There are three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement
There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable
There are no recommendations.
Subjects:
Business
Types:
Assignment
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Rubric Code:
CX8WA7B
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