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iRubric: Sell Your Product rubric

iRubric: Sell Your Product rubric

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Sell Your Product 
MAGAZINE ADVERTISEMENT
Rubric Code: CX4BA47
By asholty
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

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  Excellent

17 pts

Satisfactory

15.5 pts

Fair

14 pts

Unsatisfactory

11 pts

Communication: Text

Excellent

Communication is effective and clear. Contains no errors in grammar or spelling. Message is simple and effective.
Satisfactory

Communication is effective. Information in the text relates clearly to the topic.
Fair

Communication is somewhat effective. The basic message is conveyed.
Unsatisfactory

Message being conveyed in text is not clear.
Graphic features/ Images

Excellent

Graphic is matched to message and audience. Graphic is eye-catching and seems well- proportioned to the purpose. Graphic doesn't interfere with other elements in the ad.
Satisfactory

Graphic seems well suited to the ad. Catches attention, but not right away. Doesn't interfere with other elements in the ad. Scale is good.
Fair

Graphic not well matched to ad content and audience. Interferes with other elements in the ad.
Unsatisfactory

No images, or hard to connect images to what the ad is for.
Text size/placement

Excellent

Text clearly and effectively gives the message, doesn't interfere with ad. The color of the text is the same color and a color that is easy to read.
Satisfactory

Text is easy to read and doesn't interfere with other elements of the ad.
Fair

Some aspects of the text interfere with other important aspects of the ad. Placement of text indicates very little planning
Unsatisfactory

Text is difficult to read and seems to lack planning.
Product name

Excellent

Product name immediately grabs the eye. Product uses the student's name.
Satisfactory

Product name is clear
and neat.
Fair

Product name is not clear.
Unsatisfactory

Product name not evident.
Overall Appearance

Excellent

Layout simple and balanced with an adequate amount of empty space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.
Satisfactory

Layout balanced with an adequate amount of empty space; product description complete; illustrations clear. Color is used well.
Fair

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.
Unsatisfactory

Inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color
Self-Reflection

Excellent

The student thoughtfully finished his/her self-critique with complete sentences. Student does not have a lot of spelling errors.
Satisfactory

The student finished his/her self-critique with complete sentences. Student does not have a lot of spelling errors.
Fair

The student finished self-critique with complete sentences, but shows little reflection on final project.

Student has many spelling errors.
Unsatisfactory

The student finished his/her self-critique, but didn't use complete sentences.
or
The student did not complete his/her self-critique.
0 points




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