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iRubric: Broadcast News Writing Assessment rubric

iRubric: Broadcast News Writing Assessment rubric

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Broadcast News Writing Assessment 
Broadcast News Writing Assessment
This is a rubric for assessing TV news writing.
Rubric Code: C2XW2A6
By pavlickk2
Ready to use
Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  Criterion

(N/A)

Criterion

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Criterion

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Criterion

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Organization & Structure
10 %

Criterion

*Structure & Organization of the release is clear and easy to follow.<BR>
*Inverted pyramid format used appropriately.<BR>
* Paragraph transitions are present and logical and maintain the flow of thought throughout the story.<BR>
*Sentences are short <BR>
*Paragraphs are short
Criterion

*Structure & Organization of the story is easy to follow. <BR>
*Inverted pyramid format used somewhat.<BR>
* Paragraph transitions are presented and maintain the flow throughout the paper.
Criterion

*Structure & Organization and detract from the message of the writer.<BR>
*Inverted pyramid format not used.<BR>
* Paragraphs are disjointed and lack transition of thoughts.<BR>
*Sentences are choppy (too short) or wordy (too long).
Criterion
Lead in & opening sentence
5 %

Criterion

*Draws in the reader; makes reader want to hear more.<BR>
*Is focused, short and memorable (one to three sentences max).<BR>
*Covers the most important of the 5Ws.<BR>
*Local angle addressed (WII-FM).
Criterion

*Covers some of the 5Ws.<BR>
*Lead is adequate; reader is not drawn in immediately.<BR>
*Local angle addressed (WII-FM).
Criterion

*Lead is cluttered or flabby.<BR>
*Lead is too long.<BR>
*Lead is ho-hum; reader is not drawn in at all.<BR>
*Lead sounds mechanical (fill-in-the-blank).<BR>
*Leaves reader unsure WII-FM.
Criterion
Format
5 %

Criterion

*Story follows <BR>
Designated format guidelines.<BR>
*Story is the appropriate length for the content
Criterion

*Release follows designated format guidelines.<BR>
*Release is under or over the word length as described for the assignment.
Criterion

*Release lacks the designated format.<BR>
*Release is inadequate in length.
Criterion
Conversational Style & Grammar
10 %

Criterion

*Conversational style followed well!<BR>
*Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR>
*Language is clear and precise; excellent sentence structure.
Criterion

*Conversational style followed somewhat.<BR>
*Two or three broadcast style errors.<BR>
*Contains two or three grammatical, punctuation and spelling errors.<BR>
*Language is clear; good sentence structure.
Criterion

*conversational style not followed.<BR>
*Four or five broadcast style errors.<BR>
*Contains four or five grammatical, punctuation and spelling errors.<BR>
*Language frequently unclear; no sentence structure.
Criterion

*Broadcast style not followed.<BR>
*Six or more broadcast style errors.<BR>
*Contains six or more grammatical, punctuation and spelling errors.<BR>
*Language frequently unclear; no sentence structure.
Writing to Pictures & Sound Bites
5 %

Criterion

*The copy complements the pictures very well in all or most cases.

*Sound bites are appropriately utilised in the story and have cues in and out at places that work well
<BR>
* Bites are not too long or short
Criterion

*The copy complements the pictures in some cases but in others it's either conflicting, repetitive or unrelated
Bites are sometimes too long or short or inappropriately placed
Criterion

*The copy does not complement the pictures in most cases.

*The copy and picture conflict with each other or confuse the viewer in some way
Bites are too long and are not appropriately placed in the story
Criterion

*The copy does not complement the pictures at all

The Bites do not move the story forward and are too long or too short in most or all cases



Keywords:
  • news release journalism public relations



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