4 pts
3 pts
2 pts
1 pts
Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Convinces reader that business is sound and has opportunity for success
Basic Description<BR> Business Product or Service <BR> Legal structure<BR> Location & Facilities Mission statement mantra
Identify Market Segments<BR> Customer and Competitor Analysis
Product, Price, Place, Promotion
Organizational Structure<BR> service standards environmental mgmt. risk mgmt.
Start-up Costs<BR> Estimated Sales & Profits pro forma statements financing key action steps
Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Keeps the reader's attention<BR> Helps make plan visually attractive to reader Created advertisement or business card.