iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement for your individual event, using two or more persuasive techniques. Rubric Code: BXCW28B By RomonaChetty Draft Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Persuasive Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts
Product	Poor The event is not obvious and the viewer cannot discern what is being advertised.	Fair The event is only obvious from a categorical perspective (e.g. fun day rather than the type of fun day	Good The event is obvious upon viewing.
Persuasive Techniques	Poor Persuasive techniques are not obvious upon viewing.	Fair Only one persuasive technique is obvious upon viewing.	Good Two or more persuasive techniques are obvious upon viewing.
Images	Poor The images add little to no clarity to the event and persuasion.	Fair The images add some clarity to the event advertisement and persuasion.	Good The images clearly add to the advertising of the event and persuasion.
Text	Poor The presented text does not help communicate the event or persuasive message.	Fair The presented text helps to communicate the event or persuasive message but presents some ambiguity.	Good The presented text clarifies the event and persuasive techniques and does not leave any questions in the viewer's mind.
Neatness and presentation	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the event or persuasion.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the pevent.	Good The advertisement presentation is creative and draws visual attention, adding to the event idea.