iRubric: Writing No. 3: News Release rubric

*Structure & Organization of the release is clear and easy to follow.
*Inverted pyramid format used appropriately.
* Paragraph transitions are present and logical and maintain the flow of thought throughout the release.
*Sentences are short (no more than 25 words, usually).
*Paragraphs are short (no more than three sentences).

*Structure & Organization of the release is easy to follow.
*Inverted pyramid format used somewhat.
* Paragraph transitions are presented and maintain the flow throughout the paper.

*Structure & Organization and structure detract from the message of the writer.
*Inverted pyramid format not used.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).

*Draws in the reader; makes reader want to read more.
*Is focused, short and memorable (one sentence of 25-35 words).
*Covers the most important of the 5Ws.
*Local angle addressed.

*Covers several of the 5Ws.
*Lead is adequate; reader is not drawn in immediately.
*Local angle addressed.

*Lead is cluttered or flabby.
*Lead exceeds three sentences.
*Lead is ho-hum; reader is not drawn in at all.
*Lead sounds mechanical.
*Leaves reader unsure.

*Release follows
designated format guidelines.
*Release is the appropriate length as described for the assignment.

*Release follows designated format guidelines.
*Release is under or over the page length as described for the assignment.

*Release lacks the designated format.
*Release is inadequate in length.