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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo and word choice. Students also will provide a reflection, stating what their product is, why they have chosen to advertise it in a particular way and what audience they are marketing their product for.
Rubric Code: BC7W25
By glepar
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

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  InsufficienetIncomplete

0 pts

Not Yet Meeting Expectations

1 pts

Below Expectations

2 pts

Meets Expectations

3 pts

Exceeds Expectations

4 pts

WORD CHOICE

4.1.4.2
4.1.5
4.2.1.3
InsufficienetIncomplete

Slogan or text is absent.
Not Yet Meeting Expectations

All information about the product is vague and lacks punch. The ad bores the reader and has no emotional connections.
Below Expectations

Some of the information relates to the product, but most does not directly relate; the product is not completely unique, and could be much more persuasively strong. The ad is good but not great and has little emotional engagement.
Meets Expectations

Most of the information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product. The ad is interesting, but use of text lacks emotional engagement.
Exceeds Expectations

Slogan is catchy and highlights image and relates directly to product; unique, easily remembered; text enhances the ad and evokes emotion, encouraging the reader to purchase the product right away! The ad is exciting.
GRAPHIC FEATURE/ IMAGE

4.3.3
2.2.3.1
2.3.2.4
3.4.1.2
InsufficienetIncomplete

Image or graphics are absent.
Not Yet Meeting Expectations

Little variety; not unique; may be messy and unorganized. The image is a copy of an existing product. Little to no creativity was used to develop a unique product.
Below Expectations

Some of the images are effective but lack a cohesive perspective and convincing graphics. The image is not unique and clearly resembles an existing product.
Meets Expectations

The image has creative and unique elements and catches the reader's attention. The image is persuasive.
Exceeds Expectations

Highly effective use of an original graphic feature to grab the reader's attention quickly and communicate the message effectively. The image is convincing and effectively sells your product.
ADVERTISING TECHNIQUE

3.1.1.1
4.1.1.1
4.3.3
InsufficienetIncomplete

Ad does not use an advertising strategy outlined in class.
Not Yet Meeting Expectations

Product name evident but does not include advertising techniques; details are missing and may not be aimed at the appropriate target audience.
Below Expectations

Product name is clear but some details are missing; target audience is unclear; advertising technique is vague or uninteresting.
Meets Expectations

Product name is clear
and attractive; most of the important information is present; ad appeals to the appropriate target audience; advertising technique(s) is/are convincing but lack polish.
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing.
ADVERTSEMENT WRITE-UP

1.1.2
1.1.1.2
1.1.1.3
InsufficienetIncomplete

No write up is included.
Not Yet Meeting Expectations

Reflection provides little personal insight and few details about the product chosen. No advertising strategies are included.
Below Expectations

Reflection includes some evidence about the product and a few reasons, but much more detail is required. Advertising strategies are not described in detail.
Meets Expectations

Reflection includes evidence about product and targets a specific audience. Advertising strategies are described.
Exceeds Expectations

Reflection includes very thoughtful and detailed evidence about which product they created, why they chose to target a specific audience, as well as the advertising strategies used.



Keywords:
  • magazine advertisement, adjectives

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