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iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a magazine advertisement for the youth pill described in Maggie Nadler's short story, "The Pill." Rubric Code: B687X4 By donnacopp Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

"The Pill" Advertisement
	Excellent (N/A)	Very Good (N/A)	Acceptable (N/A)	Needs Improvement (N/A)
IMPORTANT INFORMATION	Excellent Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident	Very Good Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Acceptable Product name is clear; some details missing; appeals to the appropriate target audience	Needs Improvement Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
OVERALL DESIGN	Excellent Layout attractive and balanced; excellent description of product; illustrations highly effective	Very Good Layout balanced; product description complete; illustrations clear	Acceptable Layout not balanced; images and text unconnected; illustrations minimally effective (for example, the illustrations do not connect to product)	Needs Improvement Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
RHETORICAL STRATEGIES	Excellent The advertisement uses a highly effective combination of pathos, logos, and/or ethos to sell the product. Persuasively appeals to emotion & logic and establishes credibility.	Very Good The advertisement effectively combines pathos, logos, and/or ethos to sell the product. Appeals to emotion & logic and establishes credibility.	Acceptable The advertisement clearly uses one rhetorical device or attempts to combine pathos, logos, and/or ethos. Attempts to appeal to emotion. Logic may be faulty. Credibility is not established.	Needs Improvement The advertisement doe not attempt use any emotional or logical appeal to persuade the audience. No credibility is established in the advertisement.
MECHANICS	Excellent Text is clear, concise, and error-free	Very Good Text is clear and concise; there are one or two mechanical errors	Acceptable Text is clear, but may not be concise; more than two mechanical errors	Needs Improvement Text is unclear; text may be error-free, but is too sparse to illustrate mastery of mechanics