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MAGAZINE ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement for the youth pill described in Maggie Nadler's short story, "The Pill."
Rubric Code:
B687X4
By
donnacopp
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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"The Pill" Advertisement
Excellent
(N/A)
Very Good
(N/A)
Acceptable
(N/A)
Needs Improvement
(N/A)
IMPORTANT INFORMATION
Excellent
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
Very Good
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience
Acceptable
Product name is clear; some details missing; appeals to the appropriate target audience
Needs Improvement
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
OVERALL DESIGN
Excellent
Layout attractive and balanced; excellent description of product; illustrations highly effective
Very Good
Layout balanced; product description complete; illustrations clear
Acceptable
Layout not balanced; images and text unconnected; illustrations minimally effective (for example, the illustrations do not connect to product)
Needs Improvement
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
RHETORICAL STRATEGIES
Excellent
The advertisement uses a highly effective combination of pathos, logos, and/or ethos to sell the product. Persuasively appeals to emotion & logic and establishes credibility.
Very Good
The advertisement effectively combines pathos, logos, and/or ethos to sell the product.
Appeals to emotion & logic and establishes credibility.
Acceptable
The advertisement clearly uses one rhetorical device or attempts to combine pathos, logos, and/or ethos. Attempts to appeal to emotion. Logic may be faulty. Credibility is not established.
Needs Improvement
The advertisement doe not attempt use any emotional or logical appeal to persuade the audience. No credibility is established in the advertisement.
MECHANICS
Excellent
Text is clear, concise, and error-free
Very Good
Text is clear and concise; there are one or two mechanical errors
Acceptable
Text is clear, but may not be concise; more than two mechanical errors
Needs Improvement
Text is unclear; text may be error-free, but is too sparse to illustrate mastery of mechanics
Keywords:
"The Pill" advertisement
Subjects:
English
Types:
Project
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