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iRubric: Media Literacy:Journal 2 Entertainment Message Analysis rubric

iRubric: Media Literacy:Journal 2 Entertainment Message Analysis rubric

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Media Literacy:Journal 2 Entertainment Message Analysis 
Media Literacy:Analysis of News Story-Journal 1
Watch 2-3 episodes of the same situation comedy, drama, etc. Use your notes and class discussions and analyze the media message. Think critically about the construction of the show, characters, and techniques used to engage and develop viewing patterns
Rubric Code: AXX3B25
By julieeprice
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Analysis of News Story
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Genre/Plot
25 pts

Excellent

-Identification of genre. Clear explanation of the general idea of the show.Clear logical discussion of story formulas- real and fantasy and choices in regards to keeping /losing viewers. Examples discussed
Good

Identification of genre. explanation of the general idea of the show.Some discussion of story formulas- real and fantasy and choices in regards to keeping /losing viewers.
Fair

Identification of genre. explanation of the general idea of the show.Little or no discussion of story formulas- real and fantasy and choices in regards to keeping /losing viewers
Poor

Identification of genre. explanation of the general idea of the show. no discussion of story formulas-
Next Step principle
25 pts

Excellent

Complete analysis of central characters, resonance with audience. Examples shown. Complete discussion of artistic or production elements. Examples shown. Includes complete discussion of stereotypes, violence, sexual content as appropriate.Examples given. Media theories used as reinforcement of ideas
Good

Adequate analysis of central characters and resonance. One example discussed. Adequate discussion of artistic or production elements. Examples shown. Some discussion of stereotypes, violence, sexual content as appropriate.
Fair

Some analysis of central characters and resonance. One example discussed. Adequate discussion of artistic or production elements. . Little or no discussion of stereotypes, violence, sexual content as appropriate.
Poor

Minimal or missing analysis of central characters. Little or no discussion of stereotypes, violence, sexual content as appropriate
Economic Perspective
25 pts

Excellent

Complete Discussion of audience for this message. Discussion of competing entertainment messages. Examples discussed. Discussion of techniques used to engage and retain audience. Examples given.
Good

Adequate Discussion of audience . Some Discussion of competing entertainment messages. One Example discussed. Discussion of techniques used to engage and retain audience with/without Examples
Fair

Some Discussion of competing entertainment messages without examples. Discussion of techniques used to engage and retain audience with/without Examples
Poor

Minimal or no Discussion of competing entertainment messages, audience
Future Programming
25 pts

Excellent

Complete discussion of role of future programmers regarding entertainment messages. Ethical considerations. Media effects on audience. examples given
Good

Adequate discussion of role of future programmers regarding entertainment messages. Ethical considerations. Media effects on audience. examples given
Fair

Some discussion of future programmers regarding entertainment messages. Ethical considerations. Media effects on audience. examples given
Poor

Minimal or no Discussion of role of future programmers regarding entertainment messages.Minimal or no discussion of Ethical considerations. Minimal or No discussion of Media effects on audience. examples given



Keywords:
  • Research paper - emphasis on relevance of research



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