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iRubric: DES340 Branding + Identity rubric
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DES340 Branding + Identity
DES340 Branding + Identity
Week 4 Project – Final Project
Rubric Code:
AX28BA3
By
davidchristian
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Assignment
Grade Levels:
Undergraduate
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Guidelines
• Final Logo (1 color/1 BW)
• 1 Website Homepage
• 1 Brand Book
• Submitted a Zipped file (PDF/JPEG) for final evaluation
Excellent
50 pts
Satisfactory
38 pts
Improvement Needed
26 pts
Unsatisfactory
14 pts
Incomplete
0 pts
Guidelines
50 pts
Excellent
Met all guidelines.
Satisfactory
Met most of the guidelines.
Improvement Needed
Met some guidelines.
Unsatisfactory
Did not meet guidelines.
Incomplete
Did not complete.
Logo
The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.
Excellent
50 pts
Satisfactory
38 pts
Improvement Needed
26 pts
Unsatisfactory
14 pts
Incomplete
0 pts
Logo
50 pts
Excellent
The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.
Satisfactory
The logo conveys the brands essence. The logo needs some improvement in being simple, memorable, versatile, timeless and appropriate.
Improvement Needed
The logo needs improvement in conveying the brands essence.
Unsatisfactory
The logo fails to convey the brands essence. The logo is not simple, not memorable, not versatile, not timeless and not appropriate.
Incomplete
Did not complete.
Brand Book
The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.
Excellent
50 pts
Satisfactory
38 pts
Improvement Needed
26 pts
Unsatisfactory
14 pts
Incomplete
0 pts
Brand Book
50 pts
Excellent
The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.
Satisfactory
The quality of the overall Brand Book conveyed the essence of the brand in a cohesive manner.
Improvement Needed
The quality of the overall Brand Book needs more work to convey the essence of the brand and in making it more cohesive.
Unsatisfactory
The quality of the overall Brand Book failed to convey the essence of the brand and was not cohesive.
Incomplete
Did not complete.
Website Homepage
The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.
Excellent
50 pts
Satisfactory
38 pts
Improvement Needed
26 pts
Unsatisfactory
14 pts
Incomplete
0 pts
Website Homepage
50 pts
Excellent
The home page successfully conveys the brands essence. The home page is appropriate for the overall brand.
Satisfactory
The home page conveys the brands essence. The home page is appropriate for the overall brand.
Improvement Needed
The home page needs improvement in order to convey the brands essence.
Unsatisfactory
The home page fails to convey the brand essence. The home page is not appropriate for the overall brand.
Incomplete
Did not complete.
Keywords:
graphic design
Subjects:
Arts and Design
Types:
Assignment
Assessment
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