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iRubric: Advertising Campaign rubric

iRubric: Advertising Campaign rubric

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Advertising Campaign

  Derived from rubric: Advertising Campaign
built by annapeppina

Rubric Code: A2WBC6
Students need to develop an advertising campaign, for a product of their choice, that would appear in a magazine.
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Keywords: Advertising
Categories: Subjects: Business   English  
Types: Assignment  
Grade Levels: 9-12

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  Poor
5 pts
Fair
10 pts
Good
15 pts
Creativity
Poor

Campaign was too plain and ordinary. Did not highlight the product effectively.
Fair

Campaign was interesting. Did a mediocre job to highlight the product.
Good

Campaign was innovative and original.
Highlighted the product effectively.
Presentation
Poor

Poor use of pictures and graphics. Poor spelling and bad grammar. Did not get promotional message across to the consumer.
Fair

Good use of pictures and graphics. Good spelling and grammar. Did not have a strong promotional message.
Good

Excellent use of pictures and graphics. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary
Poor

Only attempted to answer less than half of the questions related to the design brief. Poor spelling and bad grammar.
Fair

Only answered Did not meet only 50 to 75% of the questions related to the design brief. Decent grammar and spelling. Was more specific and thorough.
Good

Answered more than 75% of the questions related to the design brief. Excellent grammar and spelling. Was very specific and thorough.



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