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Business Case Study Grading Rubric

Grade levels: Undergrad

cwrate

News Release Assessment (worth 50 pts)

This is a rubric for assessing news releases for an undergrad public relations course.

Grade levels: Undergrad

cwrate

Brochure Assessment

Rubric for brochure for a PR Publications Senior-level undergrad course

Grade levels: Undergrad Grad

cwrate

Media Kit (50 pts.)

Evaluation of the end-of-semester media kit for an undergraduate Public Relations course

Grade levels: Undergrad

cwrate

Team Presentation Evaluation Form

Grade levels: Undergrad

cwrate

Newsletter Assessment

Rubric for newsletter for a PR Publications Senior-level undergrad course

Grade levels:

cwrate

Corporate PR - Final Presentation

Grade levels:

cwrate

Corporate PR Team Presentation Evaluation Form

Grade levels: Grad

cwrate

Blog Assessment for Corporate PR (75 pts)

For students in Prof. Nixon's class who completed a mini-campaign as part of their final projects.

Grade levels:

cwrate

PR Applications Blog (175 points)

Assessment of the blog for PR Applications

Grade levels: Undergrad

cwrate

Writing for PR and Advertising Blog (175 points)

Assessment of the blog for Writing for PR and Advertising

Grade levels: Undergrad

cwrate

PR 3331 Blog Assessment on Twitter Experience

This is a rubric for grading a blog for a public relations class.

Grade levels: N/A

cwrate

Personal Reflection

Students choose issues discussed in class or presented in the media to reflect upon and draw connections to course curriculum and learning.

Grade levels: 9-12 Undergrad

cwrate

Personal Reflection

Students choose issues discussed in class or presented in the media to reflect upon and draw connections to course curriculum and learning.

Grade levels: 9-12 Undergrad

cwrate

Social Media Press Release

Assessment of a social media press release.

Grade levels: Undergrad

cwrate

COMM 4363 Final Project with Mini-Campaign (worth 250 pts)

This is a rubric for assessing the final project for an undergrad public relations course (Corporate PR). This is for groups/students who DID include a mini-campaign as part of their project.

Grade levels: Undergrad

cwrate

PRCA 3331 Final Project Assessment (worth 250 pts)

This is a rubric for assessing the final project for an undergrad public relations course (Corporate PR).

Grade levels: Undergrad

cwrate

Fact Sheet Assessment

Assessment of fact sheet assignment in the public relations writing class.

Grade levels: N/A

cwrate

Personality Profile Assessment

This is a rubric for assessing personality profiles (feature stories) in an undergrad public relations course.

Grade levels: Undergrad

cwrate

Feature Story Assessment

This is a rubric for assessing feature stories in an undergrad public relations course.

Grade levels: N/A

cwrate

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