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MK200 Research Project

Students will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a 5-7 minute presentationwith visual aides and present it to the class.

Grade levels: N/A

HEILMAN

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