rubric gallery

Students develop a business plan for a retail or service business that will be part of a new retail mall. Each team of 2 or 3 students will be responsible for all portions of the comprehensive plan that covers everythnig, including setting goals and writing a mission statement, developing the marketing plan, etc.

Students will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a 5-7 minute presentationwith visual aides and present it to the class.

This rubric is intented for evaluation of your final E-marketing strategic plan. Your strategic plan should cover in detail the seven steps on pagy 49 of the Strauss and Frost text and utilize the papers you have created and research conducted and compiled throughout this course on your selected organization. Please submit a 15-20 page typed and double spaced E-marketing strategy plan for your organization which will be graded per this rubric.

Conduct research, prepare and defend a marketing plan for a proposed business using guidelines discussed in class.

Students prepare a 4-5 page paper about an ethical dilemma of their choice. The paper is worth a total of 100 points, 10% of the final course grade, and grading is based on the criteria listed below.

The students will be graded on 10 two-page reaction papers written in response to a question about each chapter reading.

The Shadowmakers book in review.

BUS 330

Rubric for Student Writing Assignments

Check list for grading a paper

Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html

Group work to create a product/service and build a marketing plan.

Students read the chapter, answer questions, and write short answers, essays, and/or fill out charts.

Each week the student will have chapter exercises to complete. All chapters will have exercises in which the student must analyze and define medical terms that are new. Specific instructions to analyze and define a word are on pages 9 - 11 of your Exploring Medical Language textbook. The rubric below will list the points given and the criteria which the student will be graded.