rubric gallery

The purpose of this fourth paper is to create an e-mail marketing strategy for your business. Consider various technologies available such as Constant Contact, GoDaddy, Yahoo, etc. when developing your campaign. Which is best for your business and why? Include a sample e-mail that is consistent with your e-marketing strategy objectives developed from your previous SWOT analysis. Your paper should be 3-5 pages typed and double spaced.

This rubric is to evaluate the group and individual participation and contribution to the creation of an informative wiki site on an assigned topic in the field of E-Marketing. The topic should be comprehensively researched and the wiki should illustrate a collective learning environment with a multimedia approach to disemminating lessons learned on the assigned topic and a concluding summarization of the findings from the group research efforts.

This rubric is intented for evaluation of your final E-marketing strategic plan. Your strategic plan should cover in detail the seven steps on pagy 49 of the Strauss and Frost text and utilize the papers you have created and research conducted and compiled throughout this course on your selected organization. Please submit a 15-20 page typed and double spaced E-marketing strategy plan for your organization which will be graded per this rubric.

Reflection Journal Rubric

The purpose of this second paper is to determine if your business has a code of ethics and or a privacy policy in place. If so, consider them in detail making recommendations for their improvement where appropriate. If a code or policy is not available, propose and define a new code and policy for the organization you have selected. Remember that ethics and respect for privacy work to build trust and establish positive brand associations.

The purpose of this first paper is to conduct an evaluation of the organization you have selected to work with for the duration of this course to determine their existing marketing strategy and their target market. In addition, you will conduct a detailed analysis of the strengths, weaknesses, opportunities and threats facing the organization through a SWOT analysis.