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Found 85 Rubrics   (showing Rubrics 1 thru 20 )  
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 Title      Built By 
1 rubric Market Segmentation       popup preivew  
Ref: Chapter 2 of assigned Textbook. Given a specific target segment, research and create a presentation, poster board to present your target market. You must write a market segment and find products to market to this segment. (See attached hand-out) (the market profile is written, typed double spaced- 12 point font).

Grade Levels:   9-12  
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pebido
2 rubric Advertising Social Responsibility Laws       popup preivew  
Research and report on the social, ethical and regulatory aspects of advertising. Explain each: domestic and international governmental laws/regulations and penalties, global and cultural differences and ethical considerations for advertising and public relations. A two page paper is required. Your presentation must involve a power point slide/Prezi show. Slides include (1) title slide, (2) Introduction (3) specifics with graphics and examples, (4) a closing slide, and (5) a works cited page.

Grade Levels:   9-12  
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pebido
3 rubric Marketing Seven Functions Mini Project       popup preivew  
Reference assigned chapter in textbook (Chapter One). Prepare a presentation based on the hand-out, for a specific product and relate all of the seven functions for your specific product and a one page paper is also required.

Grade Levels:   9-12  
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pebido
4 rubric Advertising Marketing Research Brief       popup preivew  
Conduct market research for a new product. Create a survey with at least 6 questions (3 demographics). Determine the feasibility of the product, costs and price to sell it for with a 50% mark-up. Determine why you think the product would sell-psychographics, target market, etc....You need an advertisement, paper, and power point . (Reference is Chapter 20 in your textbook and supplied hand-outs). (Paper is to be double spaced New times roman or Courier with 12 point font).

Grade Levels:   9-12  
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pebido
5 rubric Advertising- Forms of Media-Broadcast Media       popup preivew  
Prepare a presentation: REF: Hand-out on forms of media (see attached). You must describe and give an example of each type of broadcast media on your hand-out. Be sure to use graphics, and answer all Five parameters of assignment. A one page paper must accompany your presentation, double spaced, 12 point font. You may prepare a powerpoint, or Prezi, and must have an opening, closing, and a reference page and slide.

Grade Levels:   9-12  
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pebido
6 rubric SEM Chapter 9 Extra Innings Project-Version Two       popup preivew  
Ref: CH. 9.(pg. 251). You are a Marketing specialist, choose a specific country to research and report concerning the standards for movies in that country. Follow the directions (Q-1-5 on pg. 251 and supplied hand-out).You must create a collage for your information about the country and its film industry). A one page paper with references is also required.

Grade Levels:   9-12  
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7 rubric Marketing Logo/Brand Poster Board       popup preivew  
Ref: Chapter 31 and 20 of assigned Textbook. Create a personal logo, brand-name, mark, and trade character for a (Simulated Product). You may use drawings, magazines, construction cut-out but not the Internet. Must be colorful, and you need 4 different types of slogans (pictorial poster-board).

Grade Levels:   9-12  
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8 rubric Entrepreneurship- Product Market Analysis       popup preivew  
Students will Create a Marketing Plan for a small business. Write a paper describing the elements that lead up to a Marketing Plan and also prepare a multimedia presentation (Reference hand-out and competitive Events Prep Q # 18 pt. 247 of assigned textbook)

Grade Levels:   9-12  
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pebido
9 rubric SEM Chapter Two Extra Innings Project       popup preivew  
Ref: CH: Two pg. 61. You may use a sports game or other entertainment venture. You must answer all Seven descriptors and display your information in a PowerPoint or Prezi. You must include a spreadsheet (excel) for all itemized expenses with a percentage for the total and have a pie chart. (Your paper will answer question # Seven in at least Three paragraphs). Presentation should be colorful. You will present your project to the class.

Grade Levels:   9-12  
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pebido
10 rubric Advertising Develop a promotional Plan (D-6)       popup preivew  
You must develop a promotional plan with all of the steps as listed on your hand-out. You must also conduct the plan and evaluate it's effectiveness. You must present your plan in a PowerPoint or Prezi brief to the class. You will also need a paper and a flyer (advertisement) for this assignment. Remember to establish measurable outcomes and objectives for your plan.

Grade Levels:   9-12  
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pebido
11 rubric Infomercial       popup preivew  
Life SKills Infomercial project - Budgeting

Grade Levels:   6-8   9-12   Undergrad  
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pebido
12 rubric Create an Advertising Budget       popup preivew  
Create an advertising budget, Choose a specific method in which to create an advertising budget, You have $15,000 for your small business(research your costs). Include: product/sales, and target market. Be creative in your selection of your product/service. Slides must include: an Introduction, a budget(excel), explanation of the budget and type and or terms. Other pertinent information, a closing slide and a reference slide. Prepare to defend your budget/costs to the advertising department CEO.

Grade Levels:   9-12  
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pebido
13 rubric Saving the Consumer - Budgeting Your Future       popup preivew  
Student will write a paper and create a budget that meets short and long term personal goals and can immediately be applied to their current life situation.

Grade Levels:   N/A
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pebido
14 rubric Advertising- Promotion Function and Regulations       popup preivew  
Prepare a presentation: REF: Various Assigned Chapters, Internet Research, lectures and discussions. Research one of the following agencies (selected by Instructor), FTC, FDA, FCC, Patent, and Trademark Office and the Library of Congress. You must create a Power-Point or Prezi, and must have an opening, closing, reference slide, and graphics.

Grade Levels:   9-12  
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15 rubric Entrepreneurship Business Plan - Final Project Rubric       popup preivew  
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. Students will also be responsible for making Business Cards.

Grade Levels:   9-12  
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pebido
16 rubric Entrepreneurship Business Plan - Final Project Rubric       popup preivew  
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.

Grade Levels:   9-12  
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pebido
17 rubric Marketing/Advertising Media Pictorial       popup preivew  
Students must create a pictorial posterboard with at least four examples of Advertising Media as it relates to page 404 in their assigned textbook. You may draw, or get pictures from magazines for this pictorial. You can label your answers on the back, but no words shouldbe on the posterboard.

Grade Levels:   9-12  
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pebido
18 rubric Advertising/Promotional and Institutional Poster Board       popup preivew  
Students must create a slogan and jingle for an Institutional and promotional advertisement, using a posterboard. One half for each. You must have a headline, graphics, copy and signature for each, ref: pg. 507 of your text ( chapter 38). you must describe your product in detail. The cause for the Institutional Promotion must be one that you are interested in. A one page paper is required about the Institutional ad, and the product should be a specific specialty media to promote the product and the institution. You may use the Internet for pictures, magazines, or drawings.

Grade Levels:   9-12  
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pebido
19 rubric Marketing Emotional and Rational Poster Board ( 12-1)       popup preivew  
Ref: Chap. 12 and 13. Prepare a pictorial poster-board that depicts Rational and Emotional buying. You must also describe/explain whether the purchase requires ( Extensive, Limited, or Routine decision making-ref: pg. 287 of text). Board should have one side for each. Be prepared to explain why your picture describes each. A paper is required. You may draw or cut out pictures from magazines. You may not use the Internet for your pictures. Make sure you can articulate your pictures.

Grade Levels:   9-12  
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pebido
20 rubric Entrepreneurship Presentation on Characteristics       popup preivew  
Reference assigned chapter in textbook (Chapter 2). Prepare a Prezi that showcases the entrepreneurial characteristics of a successful entrepreneur that you have researched. Your Prezi must include the following: Introduction, Person, Business, Product, Competitiors, Environment of Operations, Traits of the founder or founders, Successess or Failures, Background, Prospective Future, and any other pertinent information of the Business Venture and Entrepreneur characteristics that you may want to share. You must have a closing slide, and a works cited slide. You must present this to the class, be prepared to explain your Prezi in detail.

Grade Levels:   9-12  
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