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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Entrepreneurship Business Plan - Final Project Rubric
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, developing the marketing plan, etc.
Rubric Code: T248949
By michellerandle
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Business Plan Project
80 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Title Page and Table of Contents
5 pts

Completed with and students name email and web address. Table of contents includes Categories and page numbers.
Excellent

Completed all content for this area:
1.Title page.
2. students' names.
3. emails.
4. table of content.
5. organized content.
6. page numbers
Good

Completed most content.
Fair

Missing most content.
Poor

Missed Title Page or Table of Contents.
Description of the Business
10 pts

an executive summary that convinces reader that business is sound and has opportunity for success
Excellent

Completed all content for this area correctly.
In this paragraph you should at least answer these questions:
1.what is the name of your business.
1.What is the major activity of the business, Basic Description Business Product or Service ?
2.Which form of ownership is your business?
3.What is your plan for the future of the business?
4. What are the products or the services that your business will provide?
5. SWOT analysis.
Good

Completed all content with few mistakes.
Completed most content.
Fair

Missing most content
Poor

Missed entire section.
Marketing analysis
20 pts

Identify Market Segments
Customer and Competitor Analysis
Product, Price, Place, Promotion
( marketing mix)

Basic Description
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations<BR>

Completed all content for this area correctly:
Identify Market
Customer and Competitor
the marketing mix ( the 4 p's:
Product, Price, Place, Promotion)



Legal structure<BR>
Location & Facilities
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire section.
Human Resource
5 pts

briefly explain who will run the business
Excellent

Meets or Exceeds Highest Expectations

Completed all content for this area.
briefly explain who will run the business and in which funcation?
Will the management use resources outside the company (outsources) for any business function?
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire section.
Products and Services / Operation management
20 pts

in put - process- output
what do you need to produce your product or provide yourservices and how you will make them happen.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area,Operations and operation management
1. how will you operate the business and what do they need to do so?
2.What is the business management experience of the management team?
3. What are the functional areas of the business?
4.How will your products/services be produced or provided?
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire section.
Financial
10 pts

Estimated Costs
revenue & Profits
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
calculate Estimated Costs
revenue & Profits with simple income statement.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire section.
Report Mechanics
5 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations
Did not meet any requirements of report mechanics.
Creativity
5 pts

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Good

Above Expectations
Completed business plan but didn't add any special thing that attracts the reader.
Fair

Meets Expectations
met most requirements of business plan special thing that attracts the reader.
Poor

Does not meed expectations
Didn't complete business plan or advertisement.
presentation
15 pts

Excellent

Meets or Exceeds Highest Expectations
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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